Social Media & Digital Marketing Executive

What does the role involve?

Our new talented and creative Social Media & Digital Marketing Executive will be joining our dynamic marketing team. The ideal candidate will be passionate about storytelling, skilled in content creation, and adept at leveraging social media platforms to engage audiences and drive brand awareness, as well as have a wider understanding and interest in digital marketing, newsletters and mailshots.

This role will be at the heart of taking the already established marketing activity for the group to the next level.

The divisions & companies that you will be working on:

• Residential Sales & Lettings
• Land & New Homes
• Country & Village
• Flagstone Financial Management
• Commercial property consultants and surveyors
• Residential Surveyors
• Countryside Breaks

The role will be focused on evolving our profile on social media, combined with execution of email marketing campaigns, updating content on websites as well as supporting key company events.

Core responsibilities including but not limited to:

• Develop and execute social media strategies to enhance our brand (and the associated companies/divisions) online presence and promote brand visibility across various platforms, including but not limited to Instagram, Facebook, and LinkedIn.
• Create engaging and relevant content, including posts, videos, infographics, and other multimedia assets, tailored to each social media platform and target audience.
• Collaborate with internal teams, to align social media efforts with overall marketing objectives and campaigns.
• Monitor social media channels, track performance metrics, and analyse data to produce reports that will optimize content strategy and drive continuous improvement.
• Compiling reports based on the analysis and engagement from our digital channels.
• Supporting the creation of paid social media campaigns and reviewing, analytics, setting up audiences.
• Creating original content for web pages and blog posts.
• Liaising with 17 Branches across the region to provide them with regular updates and request property information to promote via our marketing channels.
• Oversee the day-to-day maintenance and administration of the website requests and updates (Third party support will remain in place for this).
• To assist on all other marketing duties including publications and content creations.
• General admin tasks - including invoice approval / booking of meetings, minute taking at bi-monthly marketing meetings.
• Actively look at new marketing initiatives and avenues for the company including idea generation.
• Assist with the production of the company’s high-profile magazine titled Essex Homes & Style as well as providing support on other publications including Residential, Dimensions and Acquire.

Why would I want to work here?

This role would put you on a growth trajectory, reporting into the Head of Group Marketing & Communications, offering exposure to all levels and intricacies of the business. There is the chance to really make the role your own. You would be actively encouraged to work utilising an entrepreneurial mindset and a visionary outlook with a dynamic pace.

You will have the opportunity to develop your career in a fun, motivational and supportive environment. We celebrate all achievements across the group and ensure people are recognised for the role they fulfill.

Qualifications/Experience

Essential:

At least 2 years’ experience in a marketing or social media role, either at a company or as part of an agency.

• Experience of managing multiple social media accounts.
• Proficiency in using social media management tools, analytics platforms, and content creation software.
• Strong copywriting skills and attention to detail.
• Hands-on experience in delivering email marketing and social media campaigns (including paid social media).
• Experience in working with external suppliers.
• Ability to handle multiple projects and prioritise responsibilities.
• Ability to work efficiently in a fast-paced environment.
• Ability to analyse metrics and produce reports and recommendations.
• Passion for social media, digital marketing, and staying ahead of the curve in a rapidly evolving landscape.
• Understanding of e-marketing platforms (Mailchimp/Integrated interest).

Preferred:

• Experience in creating and editing digital video content.
• Knowledge and understanding paid social media advertising.
• Experience managing online reputation (i.e. reviews)
• Driving license
• Ability to coordinate networking events.
• Interest or experience in the property industry.
• Although a degree in Marketing or Communications is not required, we will take relevant qualifications into consideration during the recruitment process.

All candidates will be required to demonstrate at interview, via case study/previous work, how you have created & improved a business using your marketing experience.

Benefits:

• Company events
• Friday drinks trolley
• Company pension
• Employee discount
• Referral program

Schedule:

Monday to Friday

Work remotely:

Office based. Remote working at the discretion of the Head of Group Marketing & Communications.

What’s in it for you?

This is a full-time, permanent role offering a salary of £32,000.00 - £36,000 per year DOE