Social Media & Digital Marketing Executive

We have an amazing opportunity for a Social Media & Digital Marketing Executive to join our client's award winning Marketing Team at their Head Office in Chelmsford.

This role will be at the heart of taking the already established marketing activity for the group to the next level.

The ideal candidate will be passionate about storytelling, skilled in content creation, and adept at leveraging social media platforms to engage audiences and drive brand awareness, as well as have a wider understanding and interest in digital marketing, newsletters and mailshots.

In this role, you will manage all social media channels, campaigns, update and sustain an engaging audience experience and to increase audience satisfaction. You will stay ahead of the curve, constantly analysing social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficiency.

The Package:

£32,000 to £36,000 per annum, depending on experience, plus a range of benefits including:

• Company Events
• Bonus Scheme/Incentives
• Birthday Day Off
• Pension
• Career Progression
• And much more…

Duties will include:

• Oversee all company social media account management and the day-to-day maintenance and administration of the website requests and updates
• Develop engaging, creative, innovative content for regularly scheduled posts, which inform audiences and promote brand-focused messages
• Develop a robust social media strategy
• Writing copy to support social and digital content
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Work with other departments to develop social media timelines coinciding with new property releases, ad campaigns, or other brand messages. Work with the Graphic Designers to source branded imagery for social posts where needed
• Monitors and develops reports on competitor activity within social media spaces
• Update marketing information on related portals such as Rightmove
• Deal with all queries, enquiries, and comments on our platforms

REQUIREMENTS

Essential:

• At least 2 years’ experience in a Social Media & Digital Marketing role, either at a company or as part of an agency
• In-depth knowledge and understanding paid Social Media advertising
• Extensive knowledge of Social Media platforms
• Experience of editing and updating websites and online portals
• Adapting visual content for social media (using creative software like Photoshop or Canva)
• Excellent interpersonal skills
• Ability to handle multiple projects and prioritise responsibilities
• Ability to work efficiently in a fast-paced environment

Desirable:

• Ability to analyse metrics and produce reports and recommendations
• Strong copywriting skills
• Experience managing online reputation (i.e. reviews)
• Driving license
• Interest or experience in the property industry
• Email marketing (Working knowledge of Mailchimp)
• Experience of brand marketing

Hours of Work

Full Time - Monday to Friday