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Senior Marketing Executive / Marketing Programmes Manager

Posted 18 April by Robinson Financial Careers
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A new role has been created for an ambitious, dynamic, creative, and commercial marketing professional to join a busy Marketing Team at a national, professional services firm in Doxford Park.

Previous experience of working within a professional services business is desirable but not essential.

You’ll be resilient and high performing, looking for more ownership than your existing level currently and a fast-paced, high growth environment where your skills will be challenged.

The role is office based 5 days per week with quarterly business travel.

Responsibilities

  • Support the Head of Marketing in the implementation of the marketing strategy and

national offices, supporting campaigns, and local initiatives.

  • Develop and implement comprehensive marketing strategies and end to end

campaigns to create awareness and drive engagement of B2B, B2C and internal

  • Analyse market trends and competitors’ activities to identify opportunities and key
  • Produce innovative ideas and concepts for national events. Plan, coordinate, and

execute them effectively delivering an outstanding delegate experience.

  • Website content. Use our CMS to update the website with content, ensure it’s

optimised for SEO and track its performance in Google Analytics.

  • Manage relationships with key suppliers to KPI’s, including creative agencies, print

and stock management, PR, Media, merchandise, graphic designers and AV.

  • Email, create and send out our monthly newsletter through MailChimp.
  • Liaise with agencies to communicate branding messages effectively.
  • Social; post and repurpose content across our social channels.
  • Manage the measurement of the effectiveness of marketing activities. Analysis/ROI;

pull together data for the Head of Marketing and track the marketing spend.

  • Identify and champion opportunities to enhance customer experience along the

customer journey.

  • Create, develop and manage marketing assets. Manage and post through organic

social channels.

The ideal person

  • Minimum 3 years’ experience in a similar role ideally 5- 10 years’ experience.
  • Previous experience of working within a financial services business is desirable but not essential
  • Degree educated.
  • Broad experience across digital and offline marketing channels.
  • Must be willing to travel.
  • Experience in social media coordination.
  • Ability to build strong working relationships.
  • Your copywriting skills will be top notch.
  • Good experience of working with sales teams.

Qualifications

  • Marketing degree or equivalent

Salary and Benefits

  • Compensation dependent on skills and experience
  • 25 days annual leave
  • Auto enrolment pension
  • Training and support towards industry recognised certifications
  • Death in Service
  • Cycle to work scheme

Reference: 52496586

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