Senior Marketing Executive Demand Generation

Senior Marketing Executive (Demand Generation)

As a purpose-driven organisation, we’re all about the ‘why’. Babington is committed to developing better futures: for individuals, organisations, and society. For us that means developing skills and creating opportunity for individuals and organisations to perform at their very best.

We are looking for an Senior Marketing Executive who can join our Marketing department and work at a fast pace, developing comprehensive demand generation strategies aligned with the company's overall marketing objectives 

Summary of role

The Senior Marketing Executive (Demand Generation) will work closely with Marketing and Growth leadership to devise and executive effective campaigns to generate interest and demand for Babington’s products and services.  

This is a key role supporting targeted activity to drive growth in tandem with the Regional Sales team; continually analysing and optimising campaigns to ensure maximum effectiveness. 

Brief summary of principle accountabilities

• Developing comprehensive demand generation strategies aligned with the company's overall marketing objectives and target audience to support revenue growth.
• Developing engaging and relevant content that resonates with our target audience, including blog posts, articles, case studies, videos, and infographics (in partnership with the creative team).
• Leveraging the marketing automation platform (HubSpot), customer relationship management (CRM) system, and other tools such as Google Analytics to streamline processes, manage leads, and track performance effectively.
• Evaluating and monitoring the impact of marketing campaigns to maximise return on investment.
• Building strong relationships across all stakeholders and working closely with sales, product, and business enablement teams ensure alignment and consistency of messaging and approach.
• Acting as a custodian of the Babington brand and ensuring clarity and consistency in message and tone of voice.
• Embodying, enthusing, and exhibiting Babington’s core values and role modelling the behaviours illustrated within the company Purpose, Behavioural Competency Framework and Customer Promise.

Brief person specification

Qualifications (E - Essential; D - Desirable)

• Minimum of 5 GCSEs grades A-C (including English and Maths) (E)
• Educated to degree level in Marketing or hold a professional Marketing qualification (D)

Skills and experience

• Experience in the development and implementation of successful customer marketing campaigns – including planning, execution, and reporting (E)
• Experience with marketing tools such as: Website CMS, email marketing platforms, AdWords/Google suite (D)
• Experience in copywriting and sales asset creation (web, brochures, pitch decks etc)  (E)
• Experience of working with agencies and internal resource across design, digital, and print  (E)
• Ability to manage and prioritise multiple activities based on their business need, urgency, and importance, delivering effectively under pressure (E)
• Ability to assimilate complex information from a variety of sources  (E)

Babington Benefits

• Babington Engage
• Bupa Healthcare – Cash plan
• 25 Days annual leave plus Bank holidays
• Additional annual leave purchase scheme

We’ll be conducting interviews on a continuous basis and reserve the right to take down the advert when we have found the right candidate.

Babington is committed to safeguarding and promoting the welfare of all learners and employees associated with our business. We, therefore, expect all employees to share this commitment and demonstrate our values within all aspects of their work. All offers of employment are subject to relevant vetting checks, including successful completion of an appropriate check through the Disclosure & Barring Service.

We are innovators in Education so why not apply now and join us in Developing Better Futures!