Senior Event Marketing Manager

Senior Event Marketing Manager

Membership Organisation (Financial Services)

Central London

Basic Salary £38-43K plus OTE

Excellent Benefits

Full Time, Permanent

My client is a well-established financial services membership organisation, based in Central London, is currently recruiting for a Senior Event Marketing Manager.

The successful candiadate will have a meticulous approach to copywriting, data management/CRM, sales, and account management. The role is a hybrid role with a minimum of 2 days in the central London office and may include some occasional travel within the UK to attend events.

The responsibilities of the Senior Event Marketing Manager will focus on:

Event ticket sales: using the above skills you will manage and execute a marketing and sales strategy to maximise ticket sales across a programme of commercial events ensuring that delegate ratio and revenue targets are met for each event.

The day-to-day role of the Senior Event Marketing Manager will involve working closely with the Events, Marketing and Membership teams to ensure delivery of a successful strategy.

Required skills and competencies:

Marketing and Copywriting

• Develop innovative and results-driven sales and promotional email campaigns for 12-14 annual events, working in close partnership with the Events, Membership and Marketing teams
• Create engaging and persuasive marketing emails to drive engagement and increase ticket sales
• Knowledge of email marketing best practices, including A/B testing, segmentation, and personalised targeting
• Experience in using email marketing platforms, preferably Dot Digital

Data Management/CRM

• Track record of effectively using CRM systems to successfully manage a sales pipeline as well as drawing on external data sources and desk research
• Develop and manage target lists for specific marketing campaigns
• Strong administrative background and highly proficient knowledge of Excel and Word (at least intermediate level). To take ownership of the management of all ticket sales documentation e.g. master spreadsheet, pipelines, reconciliations, etc.
• Contribute to budgeting, financial mapping and modelling exercises in relation to ticket sales
• Manage bookings and all administration relating to ticketed events
• Analyse sales trends, feedback and market trends and provide regular reports to colleagues and senior management

Sales and Account Management

• Engage and develop relationships with both members and non-members of the Association,
• Understand the interests of the different types of members and match with the suite of events
• Generate sales through a combination of email correspondence, video/phone calls and face-to-face meetings
• Represent the Association and its work and network with members at events
• An understanding of the financial services industry or a willingness, ability and interest to learn about the sector

To apply for the Senior Event Marketing Manager role please send your CV and indicated your notice period.

Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.

membershipbespoke is acting as recruitment business in relation to this role. membershipbespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.