Senior Data Analyst

Senior Data Analyst - £200 Per Day

We are looking for an experienced Senior Data Analyst who is proficient in Google Analytics 4 (GA4) and Google Tag Manager (GTM), with advanced expertise in Tableau. The successful candidate will be responsible for extracting, analysing, and interpreting data to provide actionable insights that drive business growth and optimization. This role will collaborate closely with cross-functional teams to identify key metrics, develop reports and dashboards, and deliver insights that inform strategic initiatives.

Key Responsibilities:

• Develop and implement Google Analytics 4 (GA4) tracking strategies using Google Tag Manager (GTM) to collect relevant data accurately.
• Design and maintain custom reports and dashboards in Tableau to visualise key metrics and KPIs.
• Analyze complex datasets to identify trends, patterns, and insights that drive business decisions.
• Collaborate with stakeholders to understand business requirements and translate them into actionable analytics solutions.
• Monitor data quality and integrity, troubleshoot issues, and implement solutions to ensure accurate reporting.
• Stay current with industry trends and best practices in data analytics and digital marketing.

Qualifications:

• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) is required.
• Advanced skills in Tableau for data visualisation and dashboard development.
• Strong analytical and problem-solving abilities, with the ability to extract insights from complex datasets.
• Excellent communication and collaboration skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.
• Experience working in an agile environment and managing multiple projects simultaneously.
• Knowledge of SQL, Python, or other programming languages is a plus