Senior Campaign Executive

Location: London, Potters Bar, Bristol or Isle of Man (Hybrid working options available)

The Senior Campaign Executive may lead the delivery of small to medium campaigns or assist with large and complex campaigns running across multiple channels to time, budget and quality. Responsible for all campaign stages from brief and ideation to execution and delivery, campaigns will be highly relevant and targeted to clearly communicate the benefits of our products and services, differentiating Canada Life from the competition. Responsible for production of on and offline campaigns to support marketing plans, including customer literature, sales aids, online content, webinars, advertising and social media.

This role will specialise in one of the following audiences:

• Insurance - Corporate
• Wealth - Strategic Partners
• Insurance/Wealth - Individual

Key Accountabilities

• Create, schedule, deploy and promote high quality product literature, sales material, web content, content for webinars, events, social media, and other purposes, drawing on internal and external creative and technical resources where appropriate
• Develop medium to large advertising and marketing campaigns from brief through to delivery, on and offline, across multiple channels (eg media advertising, email, direct mail, social media, paid search) to time, quality and budget
• Lead the end to end delivery of small and medium campaign activity.
• Ensure that all marketing collateral and literature developed on and offline is approved by relevant stakeholders, adheres to brand guidelines. Ensure all newly developed documents are correctly tagged and the website shows the correct documents.
• Work closely with stakeholders as required (such as wider Marketing team, Sales, Proposition and Compliance) and external partners where applicable eg. PR agency
• Undertake reviews of marketing activity using analysis and MI reporting, including Google Analytics, email MI and other ad hoc reporting to establish campaign effectiveness, key learnings and pursue a culture of continual improvement.

Accountabilities

• This is a creative role but one where co-ordinating and organising work working to an agreed plan is critical
• Day to day activity involves developing and refining marketing activity that achieves defined business objectives or outcomes within an agreed budget and timescale.
• Tactical decisions will be made independently on a daily basis within agreed campaign parameters, but decisions involving prioritisation, spend or the deployment of resource would be supported by project or people leaders.
• Supervision would be ad hoc based on individual projects and in weekly update meetings
• The activity managed by the roleholder will contribute to overall sales success and revenue in the Wealth/Insurance division via lead generation, sales conversion support, web traffic, and brand engagement.
• The role holder’s responsibilities are reasonably varied and require excellent organisational and stakeholder management skills
• All round ability is required, including creativity, organisation, numerical and analytical skills, and excellent influencing and communication skills
• A key part of the role holder’s role will be encouraging input, comments and sign-off from busy stakeholders around the business, up to senior executive level in some cases. They will need to be persistent and firm to achieve results, whilst maintaining warm, professional relationships

Desired Knowledge / Experience / Skills

Practical experience in a marketing communications role is necessary, for example:

• Experience of leading the end to end delivery of marketing campaigns
• The interpretation of data and marketing analytics tools
• Basic knowledge of digital marketing methods - including email campaigns, content marketing, social media, and online advertising
• Experience of working with agencies and other providers of marketing services
• Hands-on experience of marketing systems such as CMS, google analytics, marketing automation and email software

Knowledge of intermediated distribution is desirable.

A background in financial services is also desirable, and for the 'Wealth’ role, demonstrable experience across adviser platforms, on and offshore bonds, estate planning, and ideally asset / fund management. For the insurance roles, demonstrable experience across Group Protection (employee life insurance schemes), Individual Protection, equity release or annuities.