regional marketing manager south region

we’re looking for a passionate and proactive marketing maestro who thrives on building stakeholder relationships to join us as a regional marketing manager business partnering with managers in our south region of 50+ restaurants + leading them on their marketing strategy, bringing the brand to life for our guests + driving demand into our restaurants

the regional marketing manager role is field based with flexible working, and you will split your time working across restaurants 2-3 days a week in the south region spanning dorset to essex, with a weekly/ fortnightly visit to our noodle hq office in london bridge

key responsibilities I

• write and deliver the marketing strategy for the south region of 50+ restaurants
• provide high level marketing support to the regional director and area managers, advising on marketing priorities + opportunities
• design and implement new restaurant openings + refurb marketing plans
• engage and inspire general managers and area managers on demand driving marketing activity
• manage the marketing budget for the south region
• be the voice of the guest in the region reporting periodically on guest experience identifying trends and areas of opportunity
• develop partnership opportunities for the region
• lead regional marketing events + experiential activations aligned to national and local strategy
• agency briefing across paid media, ooh, digital campaigns
• briefing of assets + campaigns to internal digital, content and design teams
• attendance at regional meetings where you’ll present updates on regional and national marketing activity and guest experience
• preparing briefs for restaurant activity including events, campaigns, key activity
• your time will be split between noodle HQ and working from restaurants with regular interaction with your general managers and area managers
• work with and develop team of marketing ‘senseis’ to support with day to day marketing requests

the experience + personal attributes we are looking for |

• demonstrable experience in a multi-site marketing role, hospitality + fmcg preferred
• commercial acumen. ability to analyse sales trends + identify opportunities
• ability to devise marketing strategies and campaigns
• highly creative, with the ability to think big
• ability to write engaging and impactful comms
• collaborative. can work just as well with a team as alone
• entrepreneurial. ability to manage own workload, proactively and independently
• ability to build positive working relationships internally + externally, with all levels of stakeholders
• ability to inspire + energize key stakeholders in proposed marketing activity
• an awareness of current affairs, trending conversations and key consumer trends
• ability to prioritise workload and focus on key objectives, managing own workloads to meet deadlines
• highly resilient, adaptable + flexible to adjust to plans at short notice

our perks + quirks |

• a competitive annual salary
• discretionary 20% bonus opportunity per year
• wagamama food allowance
• private healthcare
• pension contribution
• 25 days holiday + all bank holidays
• various discount across retail, hospitality + leisure
• internal progression opportunities | fully funded apprenticeship programmes to support your growth
• kintsugi wellness | access to councillors, cycle to work scheme, discounted gym + leisure
• family friendly policy | family friendly policies | enhanced pay entitlements and support for those growing their families
• financial wellbeing support | access to loans repaid through your salary

the wagamama way |

kaizen, meaning ‘good change’, is the philosophy that sits at the core of who we are. it shapes every dish we create and pushes us to find better ways in all we do. our food, how we think, how we work, it has to be fresh. committed to championing change in both our communities + the impact on the planet

three whole decades of acting different, we don’t conform, we celebrate difference. appreciating personality over perfection. welcoming everyone and their unique story to our benches. we promise to have your back. working together to build close bonds of trust + support. creating safe spaces where we can have real conversations with open hearts + open minds

be you, be wagamama

wagamama is proudly part of disability confident