Performance Marketing Analyst

Posted 6 days ago by Executive Facilities
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Our client specializes in providing software solutions across a global marketplace. They are now seeking a Performance Marketing Analyst for a 16 month contract. Hybrid with 2 days/week in their central London offices.

Skills

  • Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling and advertising effectiveness.
  • Strong understanding of marketing channels ; SEM strategies, PPC and Digital Media campaigns , OOH and in-person events.
  • Strong stakeholder management, partnership and influence.
  • SMB marketing / FinTech.
  • Able to connect multiple data sources and unearth patterns of meaningful insights.

Responsibilities

  • Analyse their digital media channel data and how it links to lead quality.
  • Measure effectiveness of online advertising campaigns and "Above the line" media in driving sales.
  • Deliver insight to help optimise media spend.
  • Implement digital attribution models.
  • Work with their global partners to streamline the lead pipeline.

Benefits

  • Long contract
  • Global company
  • Free breakfast

Required skills

  • Advertising
  • Analysis
  • Data
  • Marketing
  • Media

Reference: 52302242

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