Partner Marketing Manager
This position is a fixed term contract to cover parental leave with a finish date of 31 March 2025. The successful candidate will work from our London office on a hybrid working arrangement, however we will consider remote working opportunities.
What you'll do
- Work with the Head of Partner Marketing to develop the strategic UK Marketing plan for the partner community and own the roadmap to deliver Sales and Marketing objectives, product/ industry milestones and integrate with the wider UK Marketing strategy.
- Immerse yourself in the world of the Xero partner community, staying up to date on Xero's product suite as well as the partner journey, segmentation, research, channel specific NPS and community forums to inform and refresh your approach.
- In collaboration with the UK Marketing team ensure key campaign themes are delivered through multi-channel activations, generating qualified Sales leads and ultimately commercial value to the business.
- Support UK go-to-market activity around key product launches and feature updates and work with the wider cross functional GTM team to deliver key initiatives in the UK operating plan.
- Take ownership of planning and managing marketing collateral including content for events, case studies, email campaigns, and sales support materials.
- Effectively manage the partner marketing budget to deliver to targets and approved budget, including planning and operationalising across relevant channels.
- Monitor and report on partner leads and performance tracking and campaign ROI, including marketing effectiveness and experimentation outcomes.
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimise. Conducting A/B testing across channels
- Work closely with sales leaders to help them plan and execute the go-to-market strategies that help them exceed their targets.
- Work directly with the UK event team to develop effective event marketing strategies that deliver high levels of attendance and engagement at key owned partner events and drive more effective lead capture post-event.
- Work with the Education and Content teams to develop training opportunities and programs that will drive growth and retention.
What you'll bring with you
- A strategic B2B marketer with strong influencing skills
- Extensive experience in a high-growth environment
- Ideally experience of accounting/fintech
- Hands-on experience driving and delivering successful, end to end GTM (go to market) campaigns
- Experience of data-driven marketing with the ability to analyse and interpret campaign results and make solid strategic recommendations
- Attention to detail and high production standards
- You must be a natural innovator with a curious mind and a passion for the customer
- Excellent interpersonal and communication skills - including written and verbal presentation
Reference: 52466782
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