Paid Media Manager

Job Title: Paid Media Manager

Location: London, United Kingdom

Hybrid 2/3 days a week in the office

Company: Independent Agency Name

Salary - up to £45K

A dynamic and forward-thinking independent marketing agency based in the heart of London. We specialize in delivering innovative and effective marketing solutions for a diverse range of clients spanning various industries. Our team is driven by creativity, collaboration, and a passion for exceeding client expectations. As we continue to grow, we are seeking a talented Paid Media Manager to join our team and contribute to our ongoing success.

Role Overview: As a Paid Media Manager at [Independent Agency Name], you will play a pivotal role in planning, executing, and optimizing paid media campaigns across various digital channels. You will have the opportunity to work closely with clients to understand their objectives and develop strategies that drive measurable results. The ideal candidate is data-driven, analytical, and experienced in managing paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more.

Key Responsibilities:

• Develop and implement paid media strategies aligned with client objectives and budgetary constraints.
• Conduct thorough keyword research and audience analysis to inform campaign targeting and messaging.
• Create and optimize paid media campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for improvement.
• Collaborate with cross-functional teams including creative, content, and analytics to ensure campaign alignment and effectiveness.
• Stay up-to-date with industry trends, best practices, and platform updates to continuously enhance campaign performance and innovation.
• Produce regular reports and presentations to communicate campaign performance and ROI to clients.

Requirements:

• Proven experience managing paid media campaigns across multiple platforms, preferably in an agency setting.
• In-depth knowledge of digital advertising platforms including Google Ads, Facebook Ads Manager, TikTok Ads, etc.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and presentation skills, with the ability to effectively articulate campaign strategies and performance to clients.
• Detail-oriented with a focus on delivering high-quality work within deadlines.
• Google Ads certification and other relevant certifications are a plus.