NE Demand Analytics Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

This role sits in the global CBIA team, but within the Northern Europe (NE) Business Units (BU). The role reports to the CBIA director NE. The key deliverables of this role are to provide timely market understanding on a regular basis and to deep dive into specific issues to provide the NE to guide the NE commercial teams. Within this, there are key responsibilities to manage our external data agencies, work with an off-shore team who support the monthly data processing into our internal Compass reporting system and to build relationships and attend key meetings to share the latest findings from the market data.

Key responsibilities

• Responsible for the creation and ongoing delivery of regular market and Haleon performance reports through consolidation of data from many country & channel level data sources for a variety of audiences.
• Responsible for the development of consumption forecasting for the categories we operate in and integrate with brand forecasts.
• Participate in BU leadership team & address key strategic questions through deep dive analyses as required.
• Build strong business partnering relationships with the BU Management Team and key local stakeholders.
• Leverage business intelligence systems & champion self-service utilisation within the market.
• Provide inputs into annual planning process
• Leading the programme of Media Mix Modelling with our selected agency partners
• Ensure rigorous new product launch tracking with robust framework for target setting & alignment to global standards

• Manage relationship with dedicated resource in off-shore hub to ensure monthly data collection, processing and reporting from individual suppliers to the consolidated Compass system. Set & measure progress to aligned targets on data accuracy and delivery timeliness.

Qualifications and skills

Essential

• 3+ years experience working in FMCG (client or agency side) in analytics roles

• Advanced data analytical skills including strong experience in excel

• Experience of creation of regular performance reporting as well as ad hoc deep dive analyses

• Understanding of analytic practices and methodologies – Marketing Mix Modelling, and Price & Promotion Analytics essential

• Specific experience performing analytics in an OTC or Consumer Goods setting

• Expert knowledge of syndicated EPOS data and panel data

• Excellent interpersonal & communication skills with strong customer focus and the capability to influence at different levels in the organization

• Ability to manage multiple priorities with a commitment to delivering on-time and quality results

Preferred

• Experience of using PowerBI

• Demonstrated project management skills leading cross-functional teams

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Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.