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Member Communications and Campaign Manager

Member Communications and Campaign Manager

Posted 26 April by eFinancialCareers
Ended
Competitive salary
Hove , East Sussex
Permanent, full-time
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Company Description

The brand with the brolly is choosing today to change tomorrow.

Since 1836, we've grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands.

We're all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.

We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.

At L&G, you'll find a balance that helps you be your best. Empowered by hybrid working, we're supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and use time at home for individual, focused activities. And, when we achieve great things, we celebrate our success and reward strong performance.

Today, there's over 10,000 of us, working towards our mission, with plenty of opportunities to grow your career as we grow L&G. Will you join us?

Job Description

Are you passionate about helping Workplace pension scheme members understand their investment options?

We're looking for a Communications professional with prior knowledge of pension funds and investment strategies; someone who understands concepts such as asset classes and investment risks.

The role includes shaping the materials we send to members to simplify complicated terms, concepts and language, to help educate and engage our members.

Prior experience with member engagement, pension fund and lifestyle options, and one-off investment related messaging would be an advantage.

In more detail, you will:

Develop and deliver member communication materials and engagement campaigns that support workplace members and schemes through the end-to-end member lifecycle, driving the best member outcomes and meeting commercial needs of the Workplace business and wider division. Using Member Insight and data analytics to iterate and improve the communications and campaigns, maximising the impact of the activity.

Design and deliver campaigns and communications that support the contact and engagement strategies for members, working efficiently and within budget and timescales, observing brand guidelines and Tone of Voice to ensure customer centricity at all times, and alignment to L&G's Customer Experience and Treating Customers Fairly Policy.

Work with agencies and third-party suppliers to deliver materials and ensure that they are delivering to brief and to budget to meet commercial and business targets.

Ensure appropriate tracking and reporting is in place to enable us to collate, analyse and interpret campaign management information and insight, to maximise the effectiveness of communications and campaigns, driving best member and financial outcomes.

Utilise customer/member insight, analytics and data, review feedback and improve activities undertaken to create effective communications that deliver our key messages and support commercial objectives

Implement campaign and communication creation, across all appropriate channels and within tight timeframes, with robust test and learn activity to learn and evolve the campaigns to maximise their impact.

Build effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and understand requirements.

Work within our appropriate risk and compliance framework and demonstrate the key behaviours of a professional, supportive and engaging marketing function, to ensure communications and campaign activity adheres to Group risk framework.

Develop close working relationships with key stakeholders across L&G Retail and Group, aligning learnings and customer journeys to ensure optimal results for both L&G and our clients, through efficiencies and one L&G approach.

Qualifications

Qualifications:

Marketing or business-related degree or equivalent experience

Knowledge:
  • Numerate with strong analytical skills. Evidence of budgetary management
  • Good with people and able to clearly and confidently communicate and influence with key stakeholders at all levels.
  • Ability to manage multiple projects to tight timescales- Good organisational and project management skills
  • Able to adapt to and work with change, in a fast-growing division and marketing function
  • Excellent attention to detail and strong written and verbal skills. Able to produce copy to publication standards
  • An understanding of customer contact/engagement strategies
  • IT skills - excellent working knowledge of Microsoft Office and other relevant software packages
Experience
  • Experience of designing & delivering consumer facing communications plans and activities
  • Experience of working with creative agencies and providing appropriate briefing, management, and creative evaluation
  • Experience of working in a marketing function or creative agency. Preferably considerable experience of working within a financial services organisation or financial services clients
Additional Information

When you commit to Legal & General, we'll commit to you too. That means we'll recognise and reward your hard work, your performance and your contribution.

If you join us, you'll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We're also proud to offer competitive family leave.

You'll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of - both for our own products and at a range of high street stores and online offerings.

The brand with the brolly is choosing today to change tomorrow.

Since 1836, we've grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands.

We're all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.

We need people who share our ambitions, agility and entrepreneurial spirit to help us do it. <

Reference: 52538090

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