Marketing Science Lead

We're looking for a Marketing Science Lead to join our Measurement Team!

What you'll do:
? Be the primary driver of performance improvement across some of our top advertisers through a
mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy
solution prototyping
? Lead measurement, research, and learning plans for key clients in support of their media
objectives and the long-term growth of the partnership
? Develop a strategy, prioritization, and roadmap for ads measurement and insights product for
your industry or verticals.
? Work closely with Product and R&D teams to identify, prototype and scale new solutions or
capabilities for the broader Marketing Science team
? Lead the scoping and development of custom multi-study meta analysis in partnership with Data
Science and R&D to understand the relative impact of different marketing strategies across digital
platforms and media
? Build measurement capability and advocacy across your vertical and with cross-functional
partners

Knowledge, Skills & Abilities:
? Ability to structure and conduct analyses to generate insight and recommendations
? Clear and concise communication; comfortable with presenting insights and recommendations
to senior stakeholders
? Understanding of measurement concepts, solutions, and underlying statistical fundamentals
leveraged in the ads efficacy and measurement ecosystem
? Subject matter expertise in at least one of the following areas; conversion lift, brand lift, or
econometrics modeling
? Understanding of applied statistics including sampling approaches, causal modeling, time series
analysis, and data-mining techniques
? Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
? Access, analyze, interpret, and communicate ads performance insights using a wide range of
standard data science tooling
? Understanding of the vertical needs and ability to creatively apply measurement solutions and
insights in a way that improves advertiser performance and the value-proposition
? A strong understanding of digital advertising and measurement ecosystem

Please click here to find out more about our Key Information Documents. Please note that the documents provided contain generic information. If we are successful in finding you an assignment, you will receive a Key Information Document which will be specific to the vendor set-up you have chosen and your placement.

To find out more about Computer Futures please visit www.computerfutures.com

Computer Futures, a trading division of SThree Partnership LLP is acting as an Employment Business in relation to this vacancy | Registered office | 1st Floor, 75 King William Street, London, EC4N 7BE, United Kingdom | Partnership Number | OC387148 England and Wales