Marketing Manager

Responsibilities:

Demand Generation and Conversion

• Generate demand for the their platform through targeted marketing strategies.
• Nurture leads and facilitate the conversion of potential clients to active platform users.
• Using your marketing expertise to generate demand for the platform and convert leads into active users.

Strategic Planning:

• Develop and execute strategic marketing plans with measurable outcomes, focusing on the letting and estate agent sector.
• Utilise your experience to identify key marketing channels and tactics for maximum impact.
• Implement strategies for lead generation, customer engagement, and conversion tracking.

Event Planning and Participation:

• Plan, manage, and participate in, in-person and virtual events tailored to landlords, letting and estate agents.
• Leverage your network to enhance their presence in relevant industry events

Digital Advertising and Brand Awareness:

• Use your proven track record in digital marketing to plan and manage effective advertising campaigns, in particular PPC and social media.
• Drive brand awareness through targeted campaigns within the property letting sector, through thought leadership articles and advertorials.
• Be a representative of the brand, maintaining a professional and knowledgeable presence.

Content Marketing and Social Media:

• Develop and implement content marketing strategies tailored to property lettings professionals.
• Utilise social media platforms to enhance brand visibility and engagement.

Stakeholder Relationships:

• Build and nurture relationships with key internal stakeholders, including product and customer success teams.
• Collaborate with colleagues to ensure a cohesive and integrated approach to business development.

Industry Knowledge and Thought Leadership:

• Stay informed about compliance obligations in the lettings industry.
• Speak with authority on solutions that ensure compliance and position the client as an industry leader.

Become an Authority in Property Safety Certification:

• Support them in establishing authority in property safety certification through strategic initiatives.

Qualifications:

• Proven track record in marketing within the landlord, letting and estate agent sector.
• Extensive experience in developing and executing successful marketing plans.
• Strong network and established contacts within the landlord, letting and estate agent sector. Familiarity of the UK property technology space and its role in compliance.
• Proven experience in developing and executing marketing plans.
• Expertise in planning and managing digital advertising campaigns (PPC and social)
• Experience organising and participating in both in-person and virtual events.
• Strong presentation skills and ability to create compelling content for various channels.
• Familiarity with ROI measurement and reporting.
• Ability to work towards and exceed sales targets and quotas.