Marketing Manager

Marketing Manager

Milton Keynes, MK16 9EZ

Salary – £33,000 to £38,000 per annum (depending on experience)

Full time role.

Hybrid working model.

We’re looking for a marketing manager to join us and help in developing all marketing, external communications and lead on our implementation of the annual marketing plan.

You’ll delivery multi-channel marketing and customer communications to drive sales, whilst engaging customers with the Welcome Break brand, ensuring we deliver the best experience to customers across all channels.

What will your role look like?

You will be responsible for:

• Lead, develop and implement our ATL and BTL marketing plan, as well as seasonal campaigns and activations across our website, social media and CRM
• Deliver digital marketing strategies, triggered campaigns and initiatives
• Monitoring SEO activities of our amenity business using Google Analytics. Keeping up to date with the latest SEM technologies and industry changes, while identifying new opportunities for Welcome Break
• Delivering our PR and public affairs campaigns. Working with external media, agencies, news and press – ensuring our external sites are up to date.
• Customer insights; understanding our customer base and identifying new opportunities in the market, while monitoring competitor activity in order to improve our offering where necessary
• Line management of two people (Marketing Executive and Customer Service Advisor)

About you

Ideally we are looking for someone who has:

• Relevant marketing qualification or degree
• Ideally 5+ years of experience in marketing and/or communications
• Experience working within a corporate retail or hospitality environment would be very advantageous
• Strong understanding of multi-channel marketing campaigns, digital marketing techniques, SEO, PPC, social media, email marketing, Google Analytics and web management
• Knowledge of Adobe suite, including Photoshop and InDesign is preferable

We also have some great benefits;

• 30 days Holiday (inc. BH) - entitlement increases with service
• Pension Scheme. 4% employer, 5% employee contribution.
• Employee discounts (50% off onsite KFC, Burger King, Starbucks and Pizza Express to name a few)
• My Welcome Break discounts - savings at hundreds of high street retailers including fashion stores, electrical retailers, supermarkets and travel companies
• Career progression and brilliant training programmes
• Cycle to work scheme - salary sacrifice scheme allows you to save money on bikes – including e-bikes
• Free onsite parking at all Welcome Break sites
• Free lunch provided in office (sandwiches, pasta pots, rolls) as well as Tea and Coffee

About Welcome Break

Welcome Break is one of the UK’s leading motorway service operators, running 59 service areas and 31 hotels across the UK.

When you come into one of our sites you will recognise your favourite brands such as Starbucks, Subway, WHSmith, KFC, Pizza Express and Burger King, as well hotels under the Ramada and Days Inn brands. But what might come as a surprise is that we are all one team and that even with different uniforms, everyone works for Welcome Break. 

INDTECH