Marketing Manager

Are you a strong multichannel Marketer with excellent project management skills?

Would you like to join a small but rapidly growing manufacturing business as they continue to scale up?

Are you based within commuting distance of Macclesfield?

The Marketing Manager will play a pivotal role in driving the development and execution of marketing initiatives to enhance brand visibility, generate leads, and contribute to the continued growth of the company.

This individual will be responsible for crafting and implementing innovative marketing strategies that align with business objectives and effectively reach target audiences.

Additionally, the Marketing Manager will actively manage relationships with external marketing agencies, oversee the company's presence at exhibitions, and coordinate the development of marketing collateral to ensure a comprehensive and cohesive marketing approach.

Areas of responsibility:

1. Strategic Planning:
   • Develop and implement comprehensive marketing strategies aligned with overall business goals.
   • Conduct market research to identify trends, competitive landscape, and opportunities for growth.
   • Collaborate with cross-functional teams and agencies to ensure marketing plans integrate seamlessly with other business functions.
2. Brand Management:
   • Oversee the maintenance and enhancement of the brand's image and reputation.
   • Develop and enforce brand guidelines across all marketing channels and materials.
   • Ensure consistent messaging and positioning in all marketing efforts.
3. Campaign Development and Execution:
   • Lead the creation and execution of integrated marketing campaigns across various channels (digital, social, traditional).
   • Monitor campaign performance and adjust strategies to optimise results.
   • Collaborate with external creative teams to develop compelling content and visuals.
4. Digital:
   • Manage agency work across digital marketing channels, including SEO, Digital PR, email marketing, and social media/influencer.
   • Utilise data and analytics to measure the effectiveness of digital campaigns and make data-driven decisions.
5. Exhibition Management:
   • Plan and coordinate the company's participation in exhibitions and trade shows.
   • Develop strategies to maximise brand visibility and engagement during exhibitions.
   • Collaborate with internal teams and external vendors to ensure successful exhibition logistics and execution.
6. Marketing Collateral:
   • Coordinate the creation and production of marketing collateral, including brochures, banners, and promotional materials.
   • Collaborate with external design teams to ensure marketing collateral aligns with brand guidelines.
   • Oversee the distribution of collateral materials through various channels.
7. Agency Management:
   • Cultivate and maintain strong relationships with external marketing agencies.
   • Collaborate with agencies to ensure the successful implementation of marketing campaigns.
   • Evaluate agency performance and provide constructive feedback for improvement.
8. Budget Management:
   • Develop and manage marketing budgets, ensuring effective allocation of resources.
   • Monitor and report on ROI for marketing campaigns and initiatives.

The candidate:  

1. Experience:
   • Minimum of 5 years of experience in marketing, ideally with 2 years in a managerial role.
   • Proven track record of successful marketing campaign development and execution.
2. Strategic Thinking:
   • Ability to think strategically and develop marketing plans that align with overall business objectives.
3. Analytical Skills:
   • Strong analytical skills with the ability to interpret data and make data-driven decisions.
4. Communication:
   • Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
5. Digital Marketing Expertise:
   • Proficient knowledge across digital marketing channels and tools.
6. Creativity:
   • Demonstrated creativity in developing innovative marketing campaigns and materials.

The Marketing Manager will report to the Commercial Director and collaborate closely with other departments to achieve overall success.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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