Marketing Executive

Central Employment are delighted to be working a long term client partner, an award-winning and established Law Firm based in central Newcastle. They are seeking a new Marketing Executive, to join an expansive and growing Business Development and Marketing team. 

Purpose of the Marketing Executive: 

To support the firm's business objectives by developing and implementing strategic marketing initiatives that drive client acquisition and retention, enhance brand visibility, and contribute to the firm's growth and success in the legal marketplace.

Main Activities for the Marketing Executive: 

• Supporting the implementation of marketing and business development plans by coordinating activities and resources across teams;
• Help enhance and support the firm's brand identity promoting our expertise, values and unique selling points to our target audiences;
• Collaborate with the wider Marketing and BD team to drive growth initiatives and deliver results;
• Be a champion of data management within our CRM (and other marketing tools) to effectively target, engage and convert clients whilst ensuring compliance with data privacy regulations and maximising marketing ROI.
• Assist in the development, monitoring and reporting of marketing comms, collateral, digital content, and promotional materials in alignment with organisational objectives;
• Support our events team in planning, promoting and executing a range of engaging events;
• Analyse market trends, consumer insights, client preferences and competitor activities to inform strategic decision-making; and
• Report on set KPIs to continuously improve.

Knowledge / Skills / Experience:

• Educational background: Bachelor's degree in marketing, business administration, communications, or related field.
• Marketing fundamentals: Understanding of market research, consumer behaviour, branding, advertising, and digital marketing strategies.
• Technology:
o Proficiency in MS Office/Teams platforms.
o Familiarity with marketing automation, CRM, CMS, and analytics tools.
o Knowledge of design software (e.g., Adobe Photoshop, Canva) and project
management tools (e.g., Asana) for creating visual assets and managing marketing projects desirable.
• Data analysis skills: Analysing data, interpreting marketing metrics, and making data-driven decisions. Using tools like Google Analytics, Excel, and data visualisation software is beneficial.
• Digital marketing expertise: Familiarity with SEO, social media marketing/channels, email marketing, content marketing, and paid advertising platforms.
• Strong writing skills: Essential for creating compelling marketing content across various platforms and audiences.