Marketing Executive
Our client has a permanent vacancy for a Marketing Executive to be responsible for implementing ambitious marketing and external communications and campaign strategy. Reporting into the Marketing Manager, this role works closely with cross functional teams (e.g. Design, Digital, Operations, Sales) to oversee Marketing activities across their brands.
Hybrid working is available with the role.
This role requires someone who has the ability to manage multi-dimensional digital projects and
initiatives to drive acquisition, growth, and retention across channels, with a focus in developing
impactful email communications. You’ll take ownership of the Marketing Plan and make sure that their strategy is being delivered on time and to an exceptional standard.
Duties and Responsibilities:
Oversee the end-to-end delivery of campaigns and cross-channel communications of portfolio of brands, managing different stakeholders as the campaign lead.
Develop a clear positioning and points of differentiation for the portfolio of brands and ensure
that all marketing communications, both offline and online, reflect market leading position and
propositions of brands within their industry
Develop, manage and execute the purposeful campaign and marketing plans in line with long
term strategy and growth targets to increase leads and revenue for Sales Teams.
Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to
drive new customer acquisition
Develop content, communicate to external customers (Salesforce Marketing Cloud, etc) and build
relationships with key contacts
Measure and report on the success of promotional campaigns. Produce sales analysis and campaign
reports
Drive promotion and lead generation of new product development to support business growth
Own the Portfolio & Campaign strategy, from execution through to measurement, best practice
content creation and amplification
To implement brand and external communications strategy for both existing and potential
customers
Develop copy and produce effective marketing and sales collateral to support new business activities
To conduct ROI analysis on all marketing activities and adjust strategy accordingly
Work collaboratively across the organisation and promote a one team culture.
Such other duties as requested by your line manager
Skills & Knowledge:
Essential
Marketing degree, qualification or CIM
Ambitious, commercial marketer with excellent and creative copywriting skills
Collaborative work style and a team player
Experienced in using email platforms, such as Salesforce Marketing Cloud
Experience in demand creation and contact acquisition campaigns
Experience of integrated promotional, direct marketing and advertising campaigns
Good understanding of digital & social media
Confident communicator who will network and develop strong and productive business relationships
with our suppliers, agencies and internal stakeholders
A good understanding and awareness of brand management
Able to manage a demanding schedule and deliver multiple marketing projects to deadline
Demonstrable experience of running successful projects from inception to delivery (with numbers to
prove its impact).
Great planning, project management, and stakeholder management skills
Adept in Excel and Microsoft PowerPoint. Excellent reporting and presentation skills
Well organised and thorough, with excellent attention to detail and able to work to tight deadlines,
under pressure and within budget
Desirable
Experience in HTML coding
Due to the large number of responses we receive it is not always possible to respond to every application straight away. Should your skills and experience be a match for this role, or any other vacancy we may have, we will normally contact you within 72 hours of receiving your application. If you wish to apply for further roles please do so.
Reference: 51905887
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