Marketing Executive £32k-£35k

My Client who are an innovative technology company located in Great Chesterford, are looking for a Marketing Executive to drive their marketing initiatives forward.

Position Overview: Reporting directly to the Head of Marketing, you'll play a pivotal role in executing strategic marketing campaigns to achieve their business objectives. While our office is based in Great Chesterford they offer a hybrid working model with flexibility, ensuring a healthy work-life balance.

Responsibilities:

Campaign Management:

• Collaborate on the planning, execution, and optimisation of targeted campaigns to align with marketing goals.
• Measure and enhance campaign ROI utilising CRM tools like HubSpot.
• Develop SEO optimised landing pages using HubSpot or WordPress for strategic campaigns.

Contacts and Networking:

• Partner with the Head of Marketing to build strategic contacts within HubSpot CRM, aiming to meet lead generation targets.
• Implement contact building strategies using prospecting tools and data gathering techniques.
• Conduct research on target client behaviors to refine messaging and increase brand awareness.

Content Creation:

• Develop a calendar of technical content tailored to our target audience.
• Liaise with internal teams to extract engaging case studies for online and proposal use.
• Provide written content support to the Sales Team, including proposals and presentations.
• Manage effective content distribution channels for lead generation.

Website Management:

• Oversee and optimise content on my clients websites, ensuring consistency and SEO best practices.
• Collaborate with the Graphic Designer to create visually engaging content across all platforms.
• Work with website agencies to maintain security, plugins, and HubSpot connectivity.

Social Media Strategy:

• Craft engaging and technical posts in collaboration with Project Managers and Technical Leads.
• Translate technical content into compelling messaging for social media platforms.
• Optimise social media SEO, measure results, and refine strategies based on data insights.
• Schedule posts for optimal audience engagement, continuously improving based on analytics.

Email Marketing:

• Lead the creation of email campaigns using HubSpot, utilising templates and basic HTML for lead generation.
• Collaborate with the Graphic Designer to design visually appealing email content.
• Manage email scheduling, reporting, and automation as needed.

Other Responsibilities:

• Provide support to Marketing and Sales teams as required for successful marketing activities.

Desired Qualifications and Skills:

Essential:

• Completion or progress towards CIM qualifications.
• Experience in digital and/or social media marketing within a B2B environment.
• Proven success in implementing effective lead generation campaigns.
• Familiarity with SEO for global content distribution.
• Strong leadership and stakeholder management skills.
• Excellent organisational skills with keen attention to detail.
• Enthusiastic, proactive, and resilient with a positive attitude.
• Outstanding communication skills.
• Forward-thinking mindset with a drive for continuous improvement.
• Diligent with a commitment to seeing tasks through to completion.
• Willingness to engage in both hands-on work and analytical tasks.
• Adaptability and eagerness to learn new skills.

Highly Advantageous:

• Proficiency in digital media analytics, including GA4.
• Experience with social media content creation tools (e.g., Canva) and scheduling tools (e.g., Later).
• Basic understanding of HTML.
• Familiarity with HubSpot CRM and Marketing HUB.
• Knowledge of WordPress or equivalent platforms.
• Experience in SEA/PPC management.
• Understanding of YouTube optimisation and publishing.
• Proficiency in SEO planning tools such as Moz and SEMrush.
• Familiarity with AI marketing tools.

If you're passionate about marketing and eager to make a significant impact in a dynamic environment, we want to hear from you.