Marketing Assistant - Lead Generation

Marketing Assistant - Lead Generation

On behalf of my client, I am seeking a dynamic and motivated Marketing Assistant to join their team. As a Marketing Assistant, you will play a crucial role in driving lead generation, optimising digital marketing efforts, and ensuring effective website performance.

Location: Ipswich – Hybrid, WFH options would be considered, by approval with manager. Some travel as required to events may be required.

Salary: £30,000 per annum

Key Responsibilities:

1. Lead Generation:
   • Implement lead generation strategies aligned with the marketing plan.
   • Collaborate with the PPC agency to optimize PPC and retargeting efforts.
   • Ensure online leads are accurately captured in the CRM system.
2. Website Optimisation:
   • Set up landing pages for campaigns.
   • Optimize the website for calls to action, funnels, and tracking.
   • Work closely with the SEO agency to improve search engine rankings.
3. Digital Advertising:
   • Manage paid external representation (PPC, Banner, Social Media Advertising).
   • Coordinate lead generation elements of campaigns.
4. Collaboration:
   • Work closely with the appointments and sales teams to follow up on opportunities.
5. Lead Nurturing:
   • Convert cold leads to warm marketing leads through email and outbound calls.
   • Manage email campaign lists and other lead-generation channels.
6. Budget Management:
   • Track spending and measure return on investment.
7. Reporting & Analysis:
   • Analyse data and create reports for stakeholders and shareholders.
   • Clearly depict performance, progress, and alignment with the marketing strategy.

Qualifications/Skills 

• Marketing Degree or equivalent experience.
• Working knowledge of Google AdWords and SEO tools (e.g., Semrush).
• Experience managing PPC and SEO agencies.

If you’re passionate about marketing and eager to contribute to a growing business, I would love to hear from you! Please apply online or contact Carol, Marketing Recruitment Specialist in the Reed Norwich Office for more details.