Marketing and Communications Executive

Marketing and Communications Executive

Based: Poole

Salary: £25,000 - £28,000

Our client is looking for an enthusiastic marketer with a passion for digital marketing to support the Head of Marketing and Communications with marketing activities across the entire organisation. You will thrive in working in a fast-paced environment and want to make a difference in your community.

This role is working with an established team and you will help showcase their services and generate support for their charity.

To succeed in this role, you will have at least 2 years’ experience in a marketing or similar role, as well as in-depth knowledge of digital marketing, particularly social media management, Google Ads and WordPress. You will also have a keen eye for detail, excellent written and verbal communication skills and, above all, be a strong, positive team player committed to the aims and values of the charity.

This post will be based in our Poole office with the opportunity for remote working and flexible working hours.

Main Duties

• Supporting the development of marketing campaigns/activities with the Head of Marketing and Communications

• Management of website - content creation, optimisation, maintenance, and analysis.

• Support the Head of Marketing & Communications in developing and delivering a Marketing & Communications activities plan that promotes all their activities.
• Digital performance reporting (website, social media, MailChimp etc.): Use Google Analytics and other reporting tools to provide insight to drive digital performance improvements across key metrics.

• Search engine marketing: Understand how paid and organic (SEO) search work and how a search first strategy can be applied across the organisation and implement.

• Manage Google Grants and Google Ads for the charity

• Support the Head of Marketing & Communications with the production of all forms of printed marketing materials (direct mail, newsletters, leaflets, posters etc.): photography, layout and presentation, copywriting, print and delivery.

• Identifying new opportunities to present the organisation to its markets, e.g. news articles, case studies, social media.

• Creating content for social media in line with strategy (Facebook / LinkedIn / Instagram / Twitter / other channels where applicable). Content must engage with the audience and further grow the followers/connections and gain long-term loyal supporters.

• Supporting the Head of Marketing & Communications with creating and managing e-marketing campaigns: design, copywriting, and analysis.

• Managing and supporting in-house events, i.e. logistics, graphics, requirements etc.

• General data management: CRM - ensure all comms are logged on there and contacts are kept up to date - investigate opportunities going forward.

• Support team to create content for use across a range of media such as flyers/leaflets, adverts, newsletters, marketing e-mails and event materials. Mixture of written, image and video content

• Liaising and supporting external graphic designer, and use of Adobe InDesign / creative suite.

• Support the Head of Marketing and Communications and external agencies to write, edit, proofread, distribute press releases, case studies, and develop and co-manage media relations alongside the team.

• Ensure the consistent application of the brand across all channels.

• Liaise with external suppliers (e.g., Printers, designers, videographers, journalists, agencies etc).