Direct Mail Marketing Officer

Work for a London based Charity as an Direct Mail Marketing Officer

The Direct Mail Marketing Officer will be responsible for raising unrestricted income from individuals by planning and executing the day-to-day campaigns to recruit, engage and retain supporters.

What you will be doing

• Create, plan, deliver and evaluate multi-channel, compliant, insight-led, supporter-centric campaigns to enable us to deliver both on individual contribution goals as well as/in line with wider organisational goals.
• Managing production of supporter material this includes - Email acquisition & retention campaigns, social media posts, website content, print advertising, direct mail, and inserts.
• Work collaboratively with internal stakeholders and liaise with external agencies and suppliers to effectively deliver projects and campaigns.
• Regularly review, communicate, and document key performance indicators across your campaigns and keep key stakeholders updated. Ensure you provide commentary to accompany results reporting, drawing on insights and the wider picture to add context and make recommendations from your learnings.
• Impact story telling - work with colleagues to identify individual stories that can be crafted into impactful content for use in contribution marketing campaigns.

Experience required to be considered

• Experience of income generation from direct marketing campaigns (acquisition and/or retention) across a variety of offline and digital channels for acquisition and retention.
• Effective campaign copy writing and ability to translate ideas into design briefs.
• Experience of project management to deliver acquisition or retention campaigns within agreed time-scales and budgets.
• Experience of using databases for targeting, segmentation, testing and response analysis and how to apply these learnings to future campaigns.
• Ability to manage and monitor external suppliers and agencies.
• Ability to monitor and evaluate campaign results and make recommendations to improve performance.
• Experience of developing and delivering effective stewardship journeys for multiple audiences.
• Knowledge of Charity Law, Data Protection, Fundraising Code of Practice, and other relevant marketing or Fundraising standards across the UK.

What they offer

• Salary: £35,000.
• Hours: 37.5.
• Duration: Permanent.

WFH: Hybrid model very flexible