iGaming Social Media Executive

We have an exciting opportunity for an iGaming Social Media Executive to join our fast-growing client.

MFK Recruitment has successfully placed 2 candidates to this reputable company in the past 12 months, both individuals are still with the company and enjoying their roles!

The company is based in Stoke-On-Trent. Hybrid working is in play, ideally, the successful iGaming Social Media Executive will travel to the office a few times each week however, for the right candidate, this can be 1-2 times each month. My client is also open to being fully remote, once the successful candidate is embedded into their role.

iGaming Social Media Executive - Job description:

As our Social Media Executive, you will be responsible for developing and implementing a comprehensive social media strategy to increase our online presence and improve our marketing efforts. You will manage and grow our social media accounts in the gambling sector, focusing on engaging content creation, follower growth, and driving traffic to our website.

We’ll be looking to launch a new sports betting brand in the coming weeks that will feature sports betting picks & news. A large part of our strategy will be to grow a comprehensive social media community of like-minded bettors via multiple social channels to complement our website traffic.

In addition to this, we also have multiple other brands that we want to grow and maintain a social presence for.

iGaming Social Media Executive - Key responsibilities:

• Strategy Development: Develop and implement effective social media strategies that align with our short and long-term business goals.
• Content Creation: Create, curate, and manage all published content (images, video, written) to appeal to our target audience, reflecting our brand's voice and gambling community needs.
• Community Engagement: Monitor, listen, and respond to users in a "social" way while cultivating leads and conversions.
• Analytics: Measure the success of social media campaigns, analyse key metrics, and tweak strategy as needed.
• Collaboration: Work with other departments (e.g., website, content & design) to manage reputation, identify key players, and coordinate actions.
• Compliance and Responsiveness: Ensure all content is fully compliant with industry regulations and responsive to market trends and customer feedback.
• Crisis Management: Address negative comments and feedback effectively and diplomatically.