Head Of Marketing - Skincare

This role will work in collaboration with Marketing Director & Online Retail teams to lead the creation and implementation of a Digital-first channel Marketing strategy for UK channels: ECOM.UK, Digital Marketing, CRM, Etail & QVC.

Client Details

British founder lead beauty brand who are globally renowned. Our client is an award winning leader in the in the skincare industry using innovative and clinically proven ingredients for all ages.

Description

• Work in conjunction with Marketing Director to set annual UK Online Marketing strategy, aligned to Global Marketing and UK Regional Business Strategy, ensuring activation in each channel complements channel objectives and avoids channel-conflict across UK customer touchpoints
• Effectively lead direct reports across UK Online Marketing channels; E-commerce, E-tail partners & QVC for delivery of UK-localized Digital-first annual marketing calendar, to achieve budgeted KPI's.
• Implement all annual activation plans and calendar launches on time & within designated budget in these channels, to align with the annual UK Omni channel marketing strategy, plus reflect the brand vision, brand standards and brand tone-of-voice, set by Global Marketing.
• Work closely with Head of CRM to ensure there is a holistic marketing approach for E-commerce and that content pillars are aligned across CRM & E-commerce and in keeping with our brand social strategy.
• Lead and manage a team of best in class marketeers with a "Social First mindset"
• UK Online marketing areas currently include; D2C site, Look Fantastic, ASOS, Cult Beauty, Next, Very, All beauty & QVC.
• Work in collaboration with Head of UK Retail & Campaign planning to build out a comprehensive UK sampling strategy across core & key NPD to drive strong sales conversion across key skus.
• Work in partnership with Commercial teams & Head of UK Retail & VM,to build a strategic kit strategy across key UK partners- owning this process and tracking from concept to execution.

Profile

• Educated to degree level in Marketing.
• Robust and in-depth experience within UK online retailers is essential.
• Experience in leading a team, in a fast-paced, everchanging culture, will benefit performance in role.
• Experience working with senior management (Directors and Board-level) with proficiency in presenting recommendations for marketing spend and projected investment ROI.
• Confident leading teams and meetings, with clear agenda, actions, and progress reports, to maximise efficiency of team resource.
• Operational knowledge of Global Marketing structure is helpful.
• Must possess a real understanding of consumer & product insight and customer needs, with thorough understanding of how to maximise data
• A proven track record of executing 360 degree marketing campaigns from concept to launch.
• Strong budget management experience, and commercially minded, with a proven track record in delivering positive ROI.
• Experience of leading, creating, and protecting a brand's identity, with excellent attention to detail for proofing and approvals process.
• Excellent time management & stakeholder management skills
• Ensure best in class communications internally- ensuring that you display a problem solving attitude & display skills that can actively promote positive stakeholder buy in.

Job Offer

• Opportunity for fast growth and progression in a brand that is expanding
• Opportunity to be an integral part of a brand transformation project
• Work in a fast pace and dynamic environment that is reactive to the market and trends
• inspiring team and leadership
• Opportunity to pivot you career internally (including secondments abroad)
• Flexible working