Head of Digital Marketing

Head of Digital Marketing - Manchester - Up to £70,000

Our client, is currently seeking a highly experienced and motivated Head of Digital Marketing to join their dynamic team. Reporting directly to the Chief Marketing Officer, the successful candidate will lead the digital marketing efforts, driving customer acquisition, engagement, and retention through their various digital channels.

Roles and Responsibilities

• Lead, manage, and mentor the Digital Marketing team.
• Develop and execute a comprehensive digital marketing strategy to drive profitable revenue growth.
• Oversee and optimise channels including Paid Search, Paid Social, Shopping, Affiliates, Organic, and Email.
• Collaborate closely with the E-Commerce team to drive relevant and converting traffic.
• Implement best-in-class CRM strategies to enhance customer relationship journeys.
• Identify and capitalise on platforms and partnerships to facilitate profitable growth.
• Set and achieve/exceed targets, reporting on performance and budget allocation.
• Utilise data-driven insights to inform decision-making and improve ROI.
• Conduct A/B testing and other analytical methods to optimize campaign performance.
• Foster collaboration with cross-functional teams to ensure alignment and success.

Skills & Experience:

• Experience working in a daily (and hourly) trading environment, and working cross-functionally and internally with buying and merchandising and other key departments

• Quality of proven experience in digital marketing roles, with recent team management experience, preferably in the online retail sector.

• Strong understanding of e-commerce trends, customer behaviour, and market dynamics.

• Track record of success in developing and implementing effective digital marketing strategies

• Proficiency in data analysis and using analytics tools to drive decision-making.

• Excellent leadership, communication, and interpersonal skills.

If you are a results-oriented digital marketing leader with a passion for driving growth in the online retail space, our client wants to hear from you! Join them in shaping the future of this successful business and delivering exceptional experiences to customers. Apply now!

If this sounds like it’d be up your street and you’d like to know more, hit apply and we’ll get in touch ASAP.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.