Head of Digital & Ecommerce

The Organisation
My client is a rapidly growing retail business with a network of twenty stores nationwide and a developing ecommerce offering. They have an instantly recognisable brand, and their head office is based in the Midlands. As they continue to grow their impressive physical store footprint, they are now looking to hire their first Head of Digital & E-Commerce to devise the strategy for, and to drive the online retail business.

The Role
Reporting to the Managing Director, the Head of Digital & E-Commerce will set the digital trading strategy to deliver incremental online sales. You will have a blank canvas to build a best-in-class team to bring consistency of branding, ranging and messaging across online and the physical retail network. You will identify opportunities to grow the customer base and identify behavioural flows as well as target audiences through personalisation and the segmentation of data to increase retention. You will take responsibility for the Ecommerce website - customer journey, trading, SEO, CRM (lifecycle marketing), Digital Marketing, Affiliate marketing, CRO, retention and acquisition of customers as well as creating a digital development roadmap to support sales growth. You'll manage the external PPC agency, and graphic designer relationships, and will work closely with the Product and inhouse studio teams to identify and develop product ranges. You'll also work with the Operations team to deliver a fantastic service proposition for the customer, website & marketplace.

The Person
The successful Head of E-Commerce will:
- have a demonstrable track record of owning E-Commerce & Digital Marketing strategy (including website and customer journey) within a direct-to-consumer retail business (white goods / furniture / bulky goods).
- be accustomed to delivering north of £15m annually in online sales annually
- have a clear vision and experience of building an E-Commerce & Digital marketing offering that delivers continued growth
- be adept at developing, leading, and motivating teams
- have a strong commercial acumen and the ability to spot opportunities
- be a strong communicator and able to build relationships across all departments of the business

Package
Competitive salary + bonus + benefits

Location
West Midlands based head office with flexible working