Head of CRM

Head of CRM

6 months Fixed Term Contract

Greater Manchester

1 day a week in the office

£60,000

Forward Role are working with a high growth retail business to recruit a Head of CRM to increase and maintain engagement and loyalty through CRM activity.

Managing and developing a CRM team of 3 and collaborating with wider teams across the business, you will create effective and engaging campaigns and deliver the exciting projects planned for this year.

Key Responsibilities:

• Manage and oversee the planning and implementation of B2C and B2B CRM activity
• Plan the email schedule making sure they align with seasonal and trading requirements..
• Develop effective CRM campaigns and make sure they are high quality, personalised, engaging and on brand.
• Develop and deployment of testing and optimisation calendars to make sure constant improvements are made
• Support in finding significant seasonal trends and organise activity around findings
• Assess all campaign activity, making suggestions for continuous improvement
• Make sure all campaigns have clear goals, budgets and appropriate measurement.
• Make sure company KPI's are monitored regularly and take action when needed to make sure targets achieved in relation to budgets
• Increase Life Time Value, engagement and reduce churn
• Analyse data consistently to identify what is performing well and to ensure the right amount of exposure is given to achieve maximum return for the business
• Report on performance in meetings

What you will need:               

• Data driven and enthusiastic about CRM
• Experience using a CRM platform to build and manage campaigns and journeys
• Strong communicator and able to manage various stakeholders and their requirements
• You will be organised, thrive under pressure, able to manage multiple workflows and prioritise work as required to service the business needs
• Creative idea generator who is not afraid to challenge the norm
• Strong content writing and grammatical skills with excellent attention to detail
• Solid PowerPoint, Word and Excel skills
• Strong commercial acumen

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.