Head of Content - Financial Services

WE Talent are hiring a Head of Content for our client, a marketing agency who produce corporate communications and marketing solutions for their clients across the financial services sector

This is an ideal role for an experienced writer and content strategist who is looking for progression and a role where you will have autonomy for working closely with a range of high profile clients and marketing leaders to advise and produce a varied range of content

You will be working in a small team directly reporting to the Chief Operating Officer and working closely with the Account Manager. You will be managing a small team of writers and a content strategist

A visible business in their field this is an exciting opportunity for an ambitious individual who wants to embrace change and be part of their dynamic venture

Responsibilities

• Leading strategic delivery on major client accounts, focusing specifically on strategic communications projects such as corporate communications development. This includes crafting message houses, value propositions, style and tone guides, as well as website and campaign strategies, mission statements, corporate identity, and marketing strategies.
• Preparing and delivering strategic communications materials to effectively convey key messages and objectives to clients.
• Building and growing the commercial value of client accounts ensuring continuous business growth and client satisfaction.
• Collaborating with the Chief Operating Officer and Account Manager to attract new client accounts to the strategic communications function, expanding the agency's clients and market presence.
• Attending and leading client meetings providing strategic insights and guidance to address client needs and objectives.
• Managing the profitability and allocation of all content delivery work, ensuring efficient resource utilisation and maximising revenue generation.
• Providing training to writers in areas of content delivery, enhancing team capabilities and ensuring consistent quality in communication outputs.
• Offering senior-level writing and editing support as needed, ensuring the production of high-quality content aligned with client objectives and brand standards.
• Collaborating as part of the senior pitch team for new clients, attending pitch meetings, and providing valuable input on approach and strategy to secure new business opportunities.
• Review client briefing materials, ensuring they meet quality standards and effectively capture client requirements and expectations.
• Line managing a team of writers and a content strategist, overseeing their performance and development to ensure the successful execution of tasks and projects.

Requirements

• Proven experience as a writer / journalist (essential)
• Recent experience of writing and producing a range of content within the financial services sector to include investment/asset management/commercial banking or similar (essential)
• Experience of marketing as part of your role
• A marketing qualification is desirable
• Strong relationship building skills (internal and external)
• A confident communicator able to converse with all levels of seniority
• Able to work with a high degree of confidentiality
• Ambitious, self motivated and able to take ownership

You will be rewarded with

• 25 days Annual Leave plus bank holidays
• Employee assistance programme
• Auto enrolment pension
• Hybrid work, home, London city office and client site / events
• Worldwide travel
• Worldwide travel insurance (business and personal)
• Opportunity to attend major sporting, arts and entertainment events
• Paid training
• Team celebrations
• Thank-you gifts in Christmas and Spring

This is a fantastic opportunity for a creative ambitious individual

This may suit: Content Manager, Head of Content, Content Strategist, Senior Content Strategist, Content Writer

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