HEAD OF ADVISORY BD & MARKETING

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine - ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

We’ll help you succeed

The Head of Advisory BD and Marketing is a key senior role within MSC’s Go to Market team. You will be responsible for BD & marketing across the national Advisory stream in the UK. You’ll work closely with the Advisory Exec, the Clients & Markets Operations Group Chair and the Head of Go to Market to ensure the Go to Market plan supports the Clients & Markets priorities, the stream’s strategic vision and the five-year growth plan. You will play an important role in achieving stronger alignment between sector, regional and national Advisory activity ensuring a multi-disciplinary approach in accordance with the Advisory strategy and you will work closely with fellow Heads of Marketing within Streams, Sectors and Regions.

The role is a national role and there may be a need to travel to offices throughout the UK.

You’ll also:

• Use data-based decision making. Embrace and lead on use of data and insights including CMS, client care, KAM and market research. In collaboration with the Data Innovation and Technical Operations groups, actively use market insight and pipeline data to inform business decisions and track performance.
• Maintain a 'helicopter view’ across all of advisory nationally and facilitate joining the dots between business areas. Make decisions on marketing and BD resource and delivery in advisory.
• Identify key targets for the national advisory stream and ensure that GTM plans have focused messaging built in to reach and effectively connect with key targets.
• Commercially review the advisory stream’s pipeline to ensure Go to Market efforts support this.
• Support key pursuits and bids through effective targeting, positioning and messaging.
• Turn the advisory stream’s business objectives into a robust, commercial and effective national Go to Market strategy to help the firm achieve its goals. Collaborate with peers in streams, sectors and regions and the Head of Go to Market to align common issues and activity and lead and drive centralised, integrated marketing campaigns.
• Provide strong and inspirational leadership and line management to the MSC advisory team with a focus on supporting the firm’s growth strategy and alignment of resources and budgets to key focus areas.
• Proactively recruit, retain, develop and engage talent across the MSC Advisory team and wider MSC in line with our people proposition.
• Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others.
• Build strong relationships and work collaboratively with a variety of stakeholders across advisory and beyond to ensure there is buy in and understanding about future marketing campaigns.

You’ll be someone with:

• Strong BD and marketing experience, including leading teams to successfully deliver integrated BD and marketing strategies and understands the dynamics of the professional services market.
• Commercially astuteness who can deliver commercial impact with purpose against all activities.
• A deep understanding of the market and client challenges within the advisory space.
• The ability to juggle long-term thinking with short-term ROI.
• A proven ability to influence and build collaborative relationships with others in a dynamic environment, including the ability to 'bring others on the journey’.
• Excellent communication skills and gravitas with senior stakeholders.
• The creativeness to lead a high-performing, results-driven team.
• The ability to drive everyday innovation, shares new ideas and concepts and supports new ways of working.
• Resilience and the ability to lead through change.
• The ability to demonstrate agility in delivering complex plans across a matrix structure.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.

Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions