Ecommerce Manager - Whisky and Spirits

About Us:

Our client is a reputable multi-asset brokerage firm in London, specialising in luxury assets. They empower individuals to build wealth by acquiring prestigious timepieces, art, luxury handbags, coins, wine, and whisky. They provide education, secure premium insurance, and offer storage solutions to their clients.

Description:

We are seeking a skilled and highly-experienced in-house E-Commerce Manager to join their luxury assets company, and lead on the management and development of their overarching and rapidly evolving e-commerce plans in line with the growth strategy for 2024.

Position Overview:

The ideal candidate will be an expert and specialist in the digital retailing market, as well as having strong experience in the offline retail market, and how e-commerce strategies can improve key metrics such as footfall, revenue and most importantly customer experience. They will be incredibly adept at managing every aspect of their e-commerce function, and will also have proven experience working in luxury and tangible asset sectors within SMEs, in order to help continue to expand their offering of luxury assets, such as whisky, timepieces and art to the public.

Responsibilities:

• Develop and execute the e-commerce strategy: Responsible for developing and implementing the overall e-commerce strategy in line with the company's goals, objectives, and budget. Identifying new revenue opportunities, analysing market trends and consumer behaviour, and ensuring the e-commerce platform is fully optimised for conversion and user experience.
• Implementing and overseeing marketing strategies: Responsible for overseeing, implementing and developing various marketing strategies that will shape your approach to e-commerce within the business.
• Drive revenue and profitability: Responsible for delivering revenue and profitability targets through the e-commerce channel. Managing the product portfolio, pricing strategies, and promotions to maximise sales and margins.
• Manage the e-commerce platform: Responsible for managing the e-commerce platform and ensuring it is optimised for performance, user experience, and scalability. This includes overseeing website design and functionality, payment processing, order management, and logistics.
• Building key relationships: You will be responsible for building and consolidating relationships that positively impact the business.
• Stock management and order fulfilment: Responsible for managing stock, procurement processes and ensuring orders are fulfilled, on both the e-commerce site, as well as physical store, providing the best customer experience possible. This will include identifying new and improved opportunities for stock procurement and fulfilment.
• Develop departmental and project-specific budgets: You will be responsible for developing budgets within your department, and project-specific budgets, as well as carrying out regular finance reviews to monitor spend and return on investment.
• Develop and manage testing strategies: You will be responsible for managing and developing testing strategies, including user and A/B testing, and will interpret this data to make data-driven decisions that benefit the business.
• Manage both online and physical store experiences: You will be responsible for the online e-commerce experience (stock, customer journey and experience, revenue etc.), but also the in-person store experience.
• Collaborate with internal stakeholders: You will work closely with other departments, including marketing, finance, and operations, to ensure that the e-commerce strategy aligns with the overall business strategy.
• Monitor and report on e-commerce performance: You will be responsible for monitoring and reporting on e-commerce performance, including sales, traffic, conversion rates, and customer acquisition costs, identify opportunities for improvement.
• Oversee the launch of various new products: You will be responsible for leading and overseeing the launch of new products within the brand, with strategic launches into new markets and sales avenues.
• Lead and develop the e-commerce team: Over time, you will be responsible for building and leading a high-performing e-commerce team as necessary for the business. This includes hiring, training, and mentoring staff

Role Requirements:

• Background in a high-volume, e-commerce role, and a portfolio that showcases your skills and expertise in taking a business's e-commerce function from strength to strength - both in terms of traffic and revenue - through your employ of core e-commerce strategies
• Working within the luxury and/or tangible asset investment sector, within SMEs. Knowledge in the whisky cask sector would be advantageous.
• Working with both online and offline e-commerce
• A commercially orientated B2C/D2C e-commerce leader with a proven track record in combining strategic thinking with exemplary execution skills
• implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels
• working with CRM and CMS management platforms, particularly Hubspot CRM, Shopify, Webflow and Wordpress
• Analytics and reporting tools including but not limited to Google Analytics, Google Search Console, Semrush and AHRefs
• Highly adept with email marketing platforms and tools, as well as A/B testing tools such as Google Optimize

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