Digital Marketing Executive

I am seeking a Digital Marketing Executive who will lead on email marketing strategies and manage a variety of digital marketing initiatives for an online retailer based in Medway. The ideal candidate will be skilled in crafting engaging content, executing effective campaigns, and analysing marketing performance. If you have a passion for digital marketing and a knack for driving customer engagement, we want to hear from you. Please note this position is 5 days onsite in Medway but offers a fun and vibrant work culture and state of the art offices. 

Day-to-day of the role:

• Conceptualize and implement email marketing strategies to reach and engage target audiences.

• Configure and execute email campaigns, ensuring they are effective and meet marketing objectives.

• Write engaging blog posts and manage their publication schedule.

• Regularly update and manage website content to keep it fresh and relevant.

• Develop and implement SMS marketing initiatives to enhance customer engagement.

• Oversee advertising campaigns, supervising their execution to ensure they are effective and meet goals.

• Generate reports to assess and analyze marketing performance, providing insights for improvement.

• Maintain and update the Group website, optimizing content for SEO performance across various devices.

Required Skills & Qualifications:

• Proven experience in digital marketing, particularly in email and SMS marketing.

• Strong content creation skills, with the ability to craft engaging blog posts.

• Experience managing website content and understanding of SEO best practices.

• Ability to supervise advertising campaigns and ensure their success.

• Proficiency in generating and analysing marketing performance reports.

• Excellent coordination skills to work with internal teams for website maintenance.