Digital Marketing Executive

I am pleased to be supporting a local client with the search for a Digital Marketing Executive to join their team. This role involves a broad range of physical and digital marketing activities, supporting the company’s commitment to excellence in design, manufacture, and customer service. Please read on for further details:

Day-to-day of the role:

• Develop and maintain relationships with key stakeholders, both internal and external.
• Collaborate with media vendors and publishers for promotional activities.
• Enhance the awareness of the Group brands and develop customer relationships.
• Identify suitable publications for promotion, manage bookings, and ensure content aligns with company brand.
• Write and proofread editorial copy for online and print campaigns.
• Create and publish case studies.
• Organise promotional shoots with external photographers and videographers.
• Produce in-house rich media content, including images, videos, and blog posts.
• Manage social media channels to boost audience engagement.
• Monitor marketing campaign performance using Google Analytics and other metrics, and report on results.
• Maintain and distribute printed marketing materials.
• Identify and book exhibitions/trade shows, ensuring brand consistency.
• Update and maintain customer databases and CRM systems.
• Participate in brainstorming and strategy planning sessions.
• Manage budget tracking and KPI reporting.

Required Skills & Qualifications:

• Proven experience in marketing, with a strong understanding of both physical and digital marketing strategies.
• Excellent communication and relationship-building skills.
• Proficiency in writing and proofreading editorial content.
• Experience with social media management and content creation.
• Ability to analyse campaign performance and produce reports.
• Knowledge of CRM systems and database management.
• Creative thinking with an eye for design and detail.
• Strong organisational skills and the ability to manage multiple projects simultaneously.

Benefits:

• 8% company pension contribution.
• Annual pay review.
• Generous holiday entitlement.

Please apply online now if the above role is of interest.