Digital Marketing Assistant - Email

Shoe Zone has an opportunity for a Digital Marketing Assistant to join our team based at our Head Office in Leicester. You will join us on a full time (37.5 hours), permanent basis and in return, you will receive a salary of up to £23,000, depending on experience. 

You

We are looking for an individual to join our digital marketing team, who is highly organised, efficient and a great communicator, and is keen to progress their career in marketing.  Ideally with experience in a similar role or a marketing degree, you must have a flare for email marketing and impeccable attention to detail, with the ability to problem solve and help others.

The Job

As a Digital Marketing Assistant, you will be responsible for planning and building broadcast and automated email campaigns to help drive traffic to shoezone.com. You will use email reports and Google Analytics to drive email marketing decisions based on customer’s behaviour.

You will report into the Digital Marketing Co-ordinator but will work alongside the wider team in your day to day tasks.

Aside from specific responsibilities listed below, you may be required to undertake other tasks which help us to deliver a high standard digital experience to our customers.

Responsibilities

• Plan and build broadcast and automated trigger email campaigns following the outlined plan.
• Brief the inhouse design team on graphics which are required for campaigns.
• Test campaigns to ensure that they render correctly across different devices and email clients.
• Monitor and report weekly/monthly on the performance of individual campaigns and email marketing using Google Analytics and other tools.
• Liaise with ESP (email service provider) Account Manager/ Support Team on an ongoing basis to deal with any issues or queries which arise and carry out monthly review meetings/conference calls to ensure performance of campaigns are meeting targets/KPIs.
• Continually monitor competitors to ensure we are competitive with our activity and also adopting any new strategies which are being used.
• Keep up to date with email marketing best practices and ensure that our email marketing activity is it line with them.
• Ensure our email campaigns are fully integrated with our Digital Marketing activity and aimed at engaging our audience, driving traffic to our site and showcasing our products and promotional campaigns.
• Understanding our brand and customers to write engaging, informative copy and constantly improve this based on analytics.
• General adhoc digital marketing admin.

Us

We are a town centre, retail park and digital footwear retailer, offering low price and high quality footwear for the whole family. We operate from 330 stores and have approximately 2,555 employees across the UK.

Our store portfolio consists of 216 town centre stores, which stock the core shoezone product range and 70 hybrid town centre stores and 44 larger retail park stores which also stock additional brands such as Skechers, Hush Puppies and Kickers.

shoezone.com, which stocks online exclusive footwear, combined with our store network and marketplaces, ensures a full multi-channel offering for great customer service.

During an average year we sell 14.5 million pairs of shoes per annum at an average retail price of £13.

Benefits

• Profit Share Scheme
• Pension
• 25% Staff Discount
• Birthday Holiday
• Wellbeing Support
• Free on-site parking at city centre Head Office
• Free on-site gym
• Opportunities for progression