Digital Brand Content Manager

Digital Brand Content Manager Hemel Hempstead (Hybrid) £40-50k depending on experience+ benefits

The successful applicant will own the development and strategy of global digital channels and will understand and grow audiences and engagement through all digital touchpoints.

Key Responsibilities

• A passion for digital marketing and a solid understanding of how to connect with audiences via each digital channel.
• Identifying opportunities across the digital customer journey that are designed to improve customer experience and result in new leads and improved sales across our internal regionals.
• Creation and implementation of a global communication plan, across brand, product, ESG and people/culture, which optimises our digital channels & measurable KPIs.
• Evaluating and recommending new digital technologies that may be used for digital channel management efficiencies.
• Strong understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• The ability to strategically advise and influence content creation across multiple department stakeholders and regions.
• Solid understanding of budget management and forecasting when running digital marketing campaigns.
• Developing social media strategies with the aim of increasing brand awareness and customer engagement.
• Creation of monthly reports to the Strategic Digital Lead, outlining any necessary changes to the overall digital marketing plan where you will monitor, track, analyse and report on performance using tools such as Google Analytics.
• Setting measurable goals for digital campaigns, measuring, and showing the ROI.
• Detail-driven, self-starting, and critical mind with the ability to handle multiple projects at once.
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel.

Key Skills & Experience:

• Minimum 3 years digital marketing experience.
• Experience building & development global communications across website & social media platforms.
• Experience in analytics tools e.g.: Google Analytics, Adobe Analytics, Google Search Console. and/or other SEO research tools.
• Experience in Project management tools Asana, Trello.
• Experience in customer data tools - Power BI.
• Experience in managing social media through scheduling platforms: Hootesuite.
• An understanding of email marketing and marketing automation systems.
• Team player with a strong desire to learn.
• Good knowledge of reporting & management tools.
• An active interest and understanding of digital marketing and a desire to expand their knowledge.