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Demand Generation Marketing Manager - Access Hospitality
Posted 29 April by
The Access Group
Demand Generation Marketing Manager - Access Hospitality
*Ideally based near one of our regional offices Loughborough/Farnborough/London
Join the Access Family and see how we make software ideas become a reality!
Our core value of Love Work, Love Life, Be You' has been central to our success and so we're looking for people to join us who share our passion for making things better every day and help us continue to grow.
We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026.
Role overview:
This role requires you to lead the creation, management and execution of key marketing initiatives within the ResDiary marketing team, which forms part of our Hospitality Division. As part of the Hospitality marketing team, you will be responsible for planning, delivering and measuring demand generation activities for a specific solution. You will own the success of demand generation programmes, report to the Senior Divisional Marketing Manager and work closely with the rest of the divisional marketing and sales team.
This job will require excellent proven digital marketing skills, coupled with strong written and verbal communication skills, and the ability to work and thrive in a fast-paced, rapidly changing work environment, ensuring that you are accountable for acquiring and nurturing leads to MQLs through paid and owned channels.
Day-to-day, you will:
• Manage growth initiatives and campaigns to generate leads and sign-up new customers in support of the global growth strategy.
• Create always-on tactics, campaigns and user flows to build a consistent pipeline of MQLs.
• Take steps to increase conversion rates throughout the funnel from leads through to new business.
• Create and execute multi-channel demand generation strategies/campaigns that are aligned to proposition persona's/audiences and sales objectives to build pipeline and revenue goals.
• Manage all inbound and outbound demand generation channels including email, digital advertising, SEO, webinars, and social.
• Work directly with our media agency to ensure brand building and sales initiatives are supporting each other, and activity is measurable, tracked and optimised in real time.
• Work with content creators to plan, produce and distribute content for lead generation and lead nurturing.
• Performance management and analytics: Continually track, measure, analyse and report on effectiveness of demand creation campaigns and impact on pipeline for multiple stakeholders, making recommendations for future programs and investments, reporting on results vs targets; optimising plans through test, and adopting new or best practice approaches.
• Stakeholder Management; collaborate with a variety of stakeholders.
• Support the Senior Divisional Marketing Manager with planning and reviewing activity roadmap quarterly, and annually.
• Recommend new channels and avenues for lead generation and nurturing.
• Support ABM programmes that successfully engage target accounts and move them effectively through the buyer's journey.
Your skills and experience should include:
• Managing and executing growth initiatives and campaigns to a B2B audience, preferably in a SaaS environment.
• Advance knowledge in managing and optimising SEM, GDN, PMAX and Meta.
• Experience in data analytics and insights to optimisations campaigns, customer growth and retention.
• Experience in managing and nurturing external agencies.
• Experience working with local sales teams and global product teams.
Your skills and experiences might also include:
• A solid track record in digital demand generation marketing that accelerates growth in sales, new customer acquisition and market leadership.
• Extensive marketing experience - both strategic planning and execution with strong understanding of media content and its application in the customer lifecycle.
• Experience in data driven campaign management, using reporting tools and data to analyse performance and drive future planning (Marketo, HubSpot, Salesforce, Google Analytics, Wordpress, Hootsuite, Tableau as examples).
• Proven expertise in supporting and delivery of go to market plans.
• Self-starter with a can do/take charge attitude and hight energy, to fit in with the fast pace and dynamic environment that is Access.
• Good knowledge in MarTech and its application.
• Passionate about customers with an inquisitive mind and curiosity around innovation in marketing.
• Proven experience in managing multiple projects at any one time.
• Excellent verbal, written, presentation and analytical skills.
What does Access offer you?
We are a growing software company, and we deliver on what we say we do! We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference.
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme you'll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives back so you'll also have a charity day you can take to support something that matters to you.
What's holding you back? Come and be part of our Amazing Access Family!
Love Work. Love Life. Be You.
*Ideally based near one of our regional offices Loughborough/Farnborough/London
Join the Access Family and see how we make software ideas become a reality!
Our core value of Love Work, Love Life, Be You' has been central to our success and so we're looking for people to join us who share our passion for making things better every day and help us continue to grow.
We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026.
Role overview:
This role requires you to lead the creation, management and execution of key marketing initiatives within the ResDiary marketing team, which forms part of our Hospitality Division. As part of the Hospitality marketing team, you will be responsible for planning, delivering and measuring demand generation activities for a specific solution. You will own the success of demand generation programmes, report to the Senior Divisional Marketing Manager and work closely with the rest of the divisional marketing and sales team.
This job will require excellent proven digital marketing skills, coupled with strong written and verbal communication skills, and the ability to work and thrive in a fast-paced, rapidly changing work environment, ensuring that you are accountable for acquiring and nurturing leads to MQLs through paid and owned channels.
Day-to-day, you will:
• Manage growth initiatives and campaigns to generate leads and sign-up new customers in support of the global growth strategy.
• Create always-on tactics, campaigns and user flows to build a consistent pipeline of MQLs.
• Take steps to increase conversion rates throughout the funnel from leads through to new business.
• Create and execute multi-channel demand generation strategies/campaigns that are aligned to proposition persona's/audiences and sales objectives to build pipeline and revenue goals.
• Manage all inbound and outbound demand generation channels including email, digital advertising, SEO, webinars, and social.
• Work directly with our media agency to ensure brand building and sales initiatives are supporting each other, and activity is measurable, tracked and optimised in real time.
• Work with content creators to plan, produce and distribute content for lead generation and lead nurturing.
• Performance management and analytics: Continually track, measure, analyse and report on effectiveness of demand creation campaigns and impact on pipeline for multiple stakeholders, making recommendations for future programs and investments, reporting on results vs targets; optimising plans through test, and adopting new or best practice approaches.
• Stakeholder Management; collaborate with a variety of stakeholders.
• Support the Senior Divisional Marketing Manager with planning and reviewing activity roadmap quarterly, and annually.
• Recommend new channels and avenues for lead generation and nurturing.
• Support ABM programmes that successfully engage target accounts and move them effectively through the buyer's journey.
Your skills and experience should include:
• Managing and executing growth initiatives and campaigns to a B2B audience, preferably in a SaaS environment.
• Advance knowledge in managing and optimising SEM, GDN, PMAX and Meta.
• Experience in data analytics and insights to optimisations campaigns, customer growth and retention.
• Experience in managing and nurturing external agencies.
• Experience working with local sales teams and global product teams.
Your skills and experiences might also include:
• A solid track record in digital demand generation marketing that accelerates growth in sales, new customer acquisition and market leadership.
• Extensive marketing experience - both strategic planning and execution with strong understanding of media content and its application in the customer lifecycle.
• Experience in data driven campaign management, using reporting tools and data to analyse performance and drive future planning (Marketo, HubSpot, Salesforce, Google Analytics, Wordpress, Hootsuite, Tableau as examples).
• Proven expertise in supporting and delivery of go to market plans.
• Self-starter with a can do/take charge attitude and hight energy, to fit in with the fast pace and dynamic environment that is Access.
• Good knowledge in MarTech and its application.
• Passionate about customers with an inquisitive mind and curiosity around innovation in marketing.
• Proven experience in managing multiple projects at any one time.
• Excellent verbal, written, presentation and analytical skills.
What does Access offer you?
We are a growing software company, and we deliver on what we say we do! We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference.
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme you'll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives back so you'll also have a charity day you can take to support something that matters to you.
What's holding you back? Come and be part of our Amazing Access Family!
Love Work. Love Life. Be You.
Reference: 52550746
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