Customer Marketing Manaher
Customer Marketing Manaher
Responsibilities:
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Develop and Execute Customer Marketing Strategies:
- Create and implement customer-focused marketing campaigns to drive customer engagement and satisfaction.
- Utilise customer data and insights to tailor marketing initiatives and enhance the overall customer experience.
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Retention and Upsell Initiatives:
- Develop strategies to increase customer retention and upsell opportunities.
- Collaborate with sales and customer success teams to identify and capitalise on expansion opportunities within the existing customer base.
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Content Creation and Communication:
- Develop compelling marketing collateral, newsletters, and other communication materials targeted at existing customers.
- Collaborate with the content team to create relevant and valuable resources that resonate with our customer audience.
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Customer Advocacy Programs:
- Establish and manage customer advocacy programs, identifying and nurturing customer advocates.
- Leverage customer testimonials, case studies, and success stories
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Cross-functional Collaboration:
- Work closely with product, sales, and customer success teams to align marketing initiatives with overall business goals.
- Collaborate with the events team to coordinate customer-focused events and webinars.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Strong understanding of customer lifecycle and segmentation strategies.
- Excellent communication and interpersonal skills.
- Data-driven mindset with the ability to analyse customer data and derive actionable insights.
- Experience with marketing automation tools and CRM systems.
Reference: 52187107
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