CRM Specialist (Salesforce)

I’m really excited to be working with a brilliant, well-known charity on the expansion of their marketing function. We’re looking for a CRM Specialist to join the team who will be integral to harnessing the potential of the charity's data-driven marketing to develop compelling campaigns. You’ll optimise use of Salesforce Marketing Cloud, working with Salesforce and other stakeholders to troubleshoot technical issues and streamline cross-charity processes. As Marketing Cloud Specialist, you’ll take a strategic and hands-on approach to digital product management, where you will be expected to own and develop product and data strategies, carry out A/B and multivariate testing, support up to 60 marketing cloud users, report on campaign performance and work closely with multiple stakeholders to develop a product roadmap for Marketing Cloud.

The role:

• Take a strategic, hands-on approach to digital product management
• Own the Salesforce Marketing Cloud roadmap, championing the in-platform data strategy and managing new capabilities
• Work with the Salesforce & Data Marketing Teams to design, review and update automated integrated email journeys within Marketing Cloud
• Utilise reporting and analytics tools within Salesforce Marketing Cloud to measure and analyse campaign performance.
• Work with the Salesforce & Data Marketing Teams to improve the efficiency and effectiveness of email marketing and stewardship through the strategic use of Marketing Cloud software
• Configure and customise Salesforce Marketing Cloud to align with the organization's marketing strategy to convert prospects

Key Requirements:

• Salesforce Marketing Cloud Email Specialist Qualification
• Salesforce Marketing Cloud Administrator Qualification

About You

• Proven experience as a Salesforce Marketing Cloud Specialist with a track record of successful implementations
• In-depth knowledge of Marketing Cloud functionalities, including Journey Builder, Email Studio, Automation Studio, and Data Extensions
• Experience of developing product roadmaps and delivering product strategies
• Experience working with a wide range of stakeholders to support their email campaigns

Benefits

• Hybrid working policy
• 30 days annual leave (plus bank holidays), with the option to buy or sell up to 5 days
• A flexible approach to working arrangements
• Access to our enhanced pension scheme
• Life assurance
• Discounted season ticket loan
• Access to various health and well-being schemes, including the employee assistance programme

If you’re interested in this excellent opportunity then please submit your CV today!