CRM Executive

CRM EXECUTIVE (FTC)

SOUTH BIRMINGHAM (hybrid)

£25,000 - £28,000 + benefits

Interested in joining a leading retail business? Looking to gain experience and developing your CRM skills with an innovative brand to ensure the best customer communications? Take a read!

THE COMPANY

• This is a leading retailer that owns their niche sector of the market, so whatever their customers need, they're on hand to help!
• They have recently gone through a transformation to ensure all decisions are made with the customer in mind, thus maximising their new loyalty scheme.
• They have access to huge data sets and a variety of data sources, and they love to use them!
• This is a great opportunity to join the team as they begin to flourish and continue their growth.

THE ROLE

Your focus will be involved in all marketing campaigns released to customers. Specifically, you will have to:

• Develop and deploy CRM campaigns across email and SMS channels
• Understand the marketing strategy, in terms of timing for campaigns in relation to promotions and seasonal events
• Identify areas for optimisation in the CRM process, like improving segmentation models, or A/B testing on live campaigns
• Be creative, working with copywriters and devs to be unique and personalised in your campaigns
• Help to influence uplift across key commercial areas for the business, like customer loyalty, satisfaction and value
• Provide insights into the customer, who they are and how best to engage with them.

YOUR SKILLS - WHAT ARE THEY LOOKING FOR?

The successful candidate will have the following skills and experience:

• Experience using a CRM software and campaign management tool, e.g. Adobe Campaign, Salesforce, etc.
• A passion for impacting the customer and the benefits of good CRM!
• Understanding of marketing principles and strategy
• Great communicator, able to collaborate and work with the wider company

THE BENEFITS- WHAT'S IN IT FOR YOU?

• Annual base salary of £25,000 - £28,000 DOE
• Hybrid working - the team spend 2 days a week in the office together
• Wider benefits package across pension, discounts, etc.
• Chance to work across impactful campaigns that add value to customers

HOW TO APPLY

Please send your CV to Alanah Chambers via the Apply link on this page.