CRM Analyst

CRM ANALYST

SOUTH BIRMINGHAM (hybrid)

£30,000 - £38,000 + benefits

This is a fantastic opportunity to join the Analytics team of this well-known retailer with a wide-reaching presence. Supporting customers across the UK both in-store and online, this is an excellent opportunity to oversee the full campaign management process of this CRM analytics function.

THE COMPANY

This client is a huge, household name retailer, operating as the leader in their market sector and a go-to for customer needs. With a powerful loyalty scheme and different product offerings, the Analytics function supports various projects for the business.

THE ROLE

As the CRM Analyst, on the day-to-day, you will be:

• Conducting deep-dive analysis into data to segment the database for better understanding of the customer database
• Analysing email marketing campaigns to assess performance - looking at open and click rates, to measure success and attribute sales to email campaigns
• A/B testing campaigns to assess performance and share insights on test results
• Utilise the customer database to analyse customer behaviour and create actionable insights to feed into CRM reporting and one-off projects

YOUR SKILLS AND EXPERIENCE

• Excellent skills in SQL for data analysis, manipulation and coding, and data visualisation for reporting and sharing insights
• A/B testing experience for measuring success
• Previous CRM analytics or campaign analytics experience for understanding the customer base, analysing campaign performance and omnichannel marketing effectiveness
• Excellent communication and strong stakeholder management skills for sharing insights
• Conducting analysis on the customer journey from acquisition through to retention

THE BENEFITS

• Up to £38,000 base salary DOE
• Wider benefits package - bonus, pension, etc.
• Hybrid working - twice a week in the office south of Birmingham
• Free parking as it's easiest to drive to the office
• An excellent team culture and business name for the CV, as well as great experience working across their loyalty scheme and customer data

HOW TO APPLY

Please register your interest by sending your CV to Alanah Chambers by clicking the Apply link on this page.

Please note:

• this role is only for applicants who reside in the UK due to the requirement of a presence in-office
• this company is unable to provide sponsorship on this occasion for this position