Content and Social Media Manager

Our client based in Inverurie is currently recruiting for a Content and Social Media Manager

The position will lead the planning, creation and delivery of content and social media marketing to drive engagement and revenue.

* Develop multimedia content that embodies our brand ethos and culinary principles, narrates our narrative, and motivates customers to make purchases, aiming to enhance awareness, engagement, and conversion metrics.
* Collaborate with the Marketing Manager to animate our bi-weekly campaign calendar through captivating written content and storytelling.
* Oversee all content and social media platforms, devising and executing a strategy that aligns with the clients brand identity to enhance organic engagement, conversions, and revenue.
* Monitor social media activity and promptly respond to customers across all channels to uphold brand reputation.
* Continuously evaluate and enhance marketing content across the client's channels, maintaining an engaging, accurate product and brand content library and adhering to approval processes.
* Monitor and report on the competitive landscape in content and social media.
* Explore and implement various content, partnership, and social media strategies, leveraging trade relationships and influencer marketing opportunities.
* Manage the calendar of awards and accreditations, handling all submissions.
* Proficient in utilizing tools and platforms such as Adobe Creative Cloud, Photoshop, Canva, Hootsuite, Meta, TikTok, and video editing software for content creation and management.
* Meticulously attend to execution details, trends, and all aspects of content and social media.
* Ensure all content is meticulously proofread, approved, and maintains the highest quality standards.
* Analyze, assess, and report on social media performance, monitoring benchmarks to derive actionable insights and refine future strategie

Please apply online if you have a similar background and are keen to develop your career within content and Social media Marketing.

INDFS