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Category Insights Manager

Posted 16 April by Natures Way Foods Ltd
Salary icon £40,500 - £51,000 per annum
Location icon Chichester , West Sussex

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Do you have a passion for consumer behaviour, are you interested in what drives shoppers buying habits?

We have an amazing opportunity for a Category Insights Manager who has a minimum of 3 years working experience within a Category insights role and has ideally worked on "Own Label" products or in FMCG.

Your role is to grow Natures Way Foods and our customers sales, profit and share by implementing strategic initiatives based on Financial, Category and Consumer Insight.


Natures Way Foods began in 1994, when the Langmead brothers set up a small, bagged salad operation. Their big idea was to combine the freshest lettuce with the latest food manufacturing technology. Since then, we’ve grown by expanding our customer base and moving into new fresh, convenient categories and product areas.

Our culture is inclusive, and our people are diverse spanning 29 different languages. We operate four manufacturing facilities capable of producing over 326m units per year. Building on previous success, this year is set to be another exceptional year for our organisation. It is an exciting time to join Natures Way Foods as we are expanding our production lines and there is genuine opportunity to develop your skills and progress within the organisation.

Key Responsibilities

  • Be the category lead for ALDI, Morrisons and Sainsburys driving our relationships forward while remaining the custodian of the consumer
  • Cultivate strong customer relationships, acting as the "go to" contact to provide accurate and consistent category advice
  • Showcase Natures Way Foods as the expert supplier in our categories
  • Provide a full category management service for accountable customers
  • Proactively identify range gaps and/or untapped needs to create strong category proposition
  • Engage, align and galvanise the Sales and Development teams to help you deliver the category recommendations
  • Identify and build strong ranges and selling stories to land recommendations with customers creating a win:win:win position for NWF, Customer and Consumer.
  • Own the cadence and socialisation of insight throughout the business
  • Support the Sr Category Manager in crafting and delivering the Category Visions, Category Standards, Annual Schedule, Research Plans and upskilling the wider business
  • Deputises for Senior Category Manager

What we need from you:

• Minimum of 3 years’ experience within Category Management
• Degree level education (business, marketing, etc preferable)
• Ability to analyse data to deliver true insight that drives recommendations and action
• Demonstrable success in implement category initiatives with retailers
• Desirable - proficient in the use of IRI, Kantar, Dunnhumby, Nectar
• Essential - proficient in the use of Microsoft Office (particularly PowerPoint & Excel)
• Essential - valid driving licence

What you'll get from us:

  • 25 days holiday, plus all Bank Holidays
  • Opportunity to buy and sell up to 5 days holiday
  • Flexible working options considered
  • Bonus scheme
  • Employer matched pension
  • Health cash plan
  • Cycle to work scheme
  • Colleague discounts, e.g. Gym membership & shopping discounts
  • Electric car scheme

If you have the relevant experience and mind set for the position, we would love to hear from you. Please click the apply button to send your CV.

Reference: 52483144

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