B2B Senior Marketing Content Lead

B2B Senior Marketing Content Lead - Manchester - Tech - £65k

Purpose of the Role: Our client is seeking a talented content marketing expert to craft, refine, and implement an effective content strategy aimed at achieving specific business outcomes. This role is pivotal to the company's growth, demanding high-quality content that engages targeted personas and drives action.

Key Responsibilities:

• Develop and execute a comprehensive content marketing strategy that enhances brand perception and stimulates demand for our client's products and services across SMB, Enterprise, and Indirect markets.
• Lead and expand a team of content professionals, ensuring the creation of superior content in collaboration with commercial, technical, and product teams.
• Utilise data and insights to tailor strategy, aiming to deliver the right message to the right audience at the optimal time.
• Align content strategy with the customer journey from initial engagement to customer retention, feeding into the marketing funnel to boost engagement across various channels.

What You Will Bring:

• Proven experience in formulating and implementing top-tier content marketing strategies, preferably in the B2B sector.
• Strong leadership capabilities, with a knack for motivating and developing high-performing teams.
• An analytical approach, capable of converting data insights into strategic actions.
• Experience in managing fast-paced projects without sacrificing quality.
• A customer-centric mindset, focusing on understanding and addressing customer pain points through actionable content.

Why Work for Our Client? Our client offers a dynamic, inclusive environment where diversity and open-mindedness are valued. They are committed to innovation and boldness, providing extensive training and benefits to support both professional growth and work-life balance.

Company Benefits:

• Competitive holiday allowance with options to buy additional days, including special provisions for significant personal events.
• Comprehensive health insurance, attractive pension contributions, and life insurance.
• Flexible working arrangements, including remote work options.
• Generous maternity, paternity, and adoption leave policies.
• A vibrant social calendar, employee development days, and a green car scheme.

This role not only promises significant professional development but also offers a chance to be at the forefront of technological transformation in the UK. It is positioned as a career-defining opportunity for the right candidate.