Affiliates and Partnerships Manager

Our client are a fast growth business.

They are now looking for an Affiliate and Partnerships Manager to join the team.

Role Purpose

The Partnerships Manager works within the marketing team to define and execute the business’s partnerships, press and events strategies in order to embed and build strong connections with the industry and community. The post holder will need to have a customer first approach, be passionate about the brand and product and have a hunger to learn and develop in order to drive sales and performance, especially for own and exclusive brands.

Main Duties:

Brand & Manufacturer Partnerships

• Full ownership of partnership and 3rd party collaboration strategy and activity
• Define the partnership strategy, who the business engage, build relationships with and how in order to support and deliver results for all parties involved
• Identify partnership/collaboration opportunities and foster a directory of partners which the business can collaborate with on campaigns, building strong relationships with them
• Collaborate with the marketing team to support with the execution of partnership campaigns in order for the agreed campaign to execute as agreed, on time and to the highest standard to achieve results and build long term relationships
• Build and maintain manufacturer relationships
• Collaborate with manufacturers on quarterly campaigns and activity, maximising the funding secured in order to support them
• Collaborate and align with the group on global manufacturer relationships, campaigns and activity

Affiliates

• Full ownership of affiliate marketing channel strategy and activity
• Define the affiliate marketing strategy and how the channel is utilised to support the wider business strategy and commercial requirements
• Lead the day to day management and optimisation of the affiliate account
• Collaborate with teams across the business to align affiliate marketing with and support their objectives
• Collaborate with the global teams with their affiliate accounts to drive group level performance
• Build strong relationships with affiliates, publishers and the network to drive channel performance

Influencers & Creators

• Full ownership of influencer/creator marketing channel strategy and activity
• Define influencer/creator strategy, who they engage with, build relationships with and how in order to support and deliver results for all parties involved
• Build strong relationships with influencers/creators to work with on an evergreen or campaign basis
• Activate and align influencers/creators with business and campaign objectives in order to drive growth and meet commercial requirements

Press & PR

• Full ownership of press and media relationships strategy and activity
• Build and manage relationships with media outlets related to the industry and product
• Maintain close contact and update press and media on the latest corporate, product and service offering news
• Manage media bookings with press and media outlets in line with business objectives and budgets, ensuring supporting assets and collateral are provided on time

Events

• Full ownership of events strategy and activity
• Define the event strategy, which are attended and how they are engaged to maximise the value gained from the attendance in line with budget and commercial requirements
• Ensure all events are compliant with event standards, rules, regulations and health & safety
• Manage the operational side of events, such as break and build, stock, staffing and logistics
• Engage with the community at events to strengthen relationships with attendees and customers

General

• Report on events, affiliate, partnership, influencer/creator and press activity and performance, communicating this and insights to stakeholders and the wider business
• Conduct competitor analysis to achieve a greater understanding of the competitor landscape, together with promoting this awareness within the team and wider business
• Ensure all costs are managed in line with budgets and correct communicated with the finance department

Job requirements

PREFERRED SKILLS

• Excellent interpersonal and communication skills
• Strong team player who can demonstrate collaborative working
• Strong analytical skills which promote sound business decisions based on market data
• Adaptability - must be able to drive projects through unexpected changes and hurdles with minimal disruption
• Full, clean driving license.

Excellent package on offer