111817 Events Marketing Manager

We are looking out for an experienced Events & Marketing Manager to join our GLobal Technology & FMCG client.

Although this is an 8 month contract covering Maternity, there is an opportunity to go permanent towards the end of the contract.

We are looking for an event marketing professional who thrives in a dynamic, fast-paced environment, and has a passion for diving deep into the full event lifecycle to drive strategy, execution, and post event analysis of Business events.

As an Event Marketing Manager within Business, you will drive the strategy, execution, and measurement of owned and third party (3P) events, working with internal partners and vendors to produce world-class online and offline events; and dive deep into post campaign analysis to ensure all activities are delivering against predefined targets.

The ideal candidate balanced creativity with analytics and has strong program management skills. They are able to influence senior stakeholders across the organization while listening to problem statements and finding opportunities to engage and delight customers. They must have a strong track record in building scalable marketing/promotional programs across multiple channels and with various types of events (trade shows, owned conferences, and virtual events).

Key job responsibilities

• Own event strategy and management from inception to assessment.
• Develop and execute novel event approaches to drive customer engagement through events
• Develop and execute overall event strategies, including collaborating with US team to establish the 3P event playbook
• Own and develop a high bar of customer experience for all events in the organization
• Manage go to market event strategies, including key proposals and execution plans for each event
• Liaise with senior internal stakeholders to develop timely inputs, set-up processes across other functions of the organization to maintain a high bar on quality execution
• Compile, analyze, and present performance metrics and enlighten potential opportunities for program growth
• Establish guidelines and best practices across teams, leading and contributing to event calendar, stakeholder communications, standard operating procedures (SOP), vendor lists, and documentation of mechanisms.
• Source services from vendors through RFPs and analysis to scale support.
• Contribute to strategy docs as they relate to events

Requirements:

• 5+ years’ experience in event marketing (including execution)

• 5+ years of experience producing and scaling medium to large events and trade shows

• Experience analyzing and interpreting data to make business recommendations.

• Can manage multiple priorities and create a sense of urgency in a fast-paced, dynamic environment.

• Exhibits ability to stay calm under pressure; resilient to set-backs

• Pivots easily from generating big, creative ideas to executing and driving process improvement

• Proven ability to influence without authority

• Partners effectively with multiple stakeholders

• Ability to thrive in an ambiguous environment and make decisions autonomously.

• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.

• Experience managing complex and highly visible projects with success.

• Experience with MS Word, Power Point and SharePoint

• Proficiency with MS Excel

Preferred Requirements:

• Event industry related qualifications i.e. CMP, CMM, CTSM etc.
• Experience manaign B2B events in Finance, Technology or Procurement
• Flexibility to travel domestically or internationally and can work across different timezones
• Experience in working with AEM, BI tools, Salesforce, Marketo, Pardot, or similar digital marketing tools

If you feel this could be the right position for you, please apply today for immediate consideration.