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Writing That Sells - 50+ Content Creation Techniques

Udemy

Summary

Price
£80 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

50+ advanced writing techniques for creating engaging content, building trust with the audience and winning the sale

Description

50+ advanced writing techniques for creating engaging content, building trust with the audience and winning the sale

Are you a freelancer, coach or consultant who's looking to use content marketing to attract customers and clients?

Are you wondering..

"How do I create content that actually "engages" my readers?

"How do I write in a way that doesn't come off "unoriginal" or "pretentious"

"How is my content supposed to convince my visitors to pay me for my product or service anyway?"

Transform boring, unoriginal writing that's overlooked as spam into engaging, and persuasive content that turns readers into clients with techniques like..

  • The "1-2-3 Convert" strategy - How to illustrate a "quick win" for your audience so they become motivated to find out more
  • The "Cop Oath" Technique - How to use an "obligatory promise" to catch your audience's full attention
  • Headline Flags - 10 ways to dial up the magnetic-ness of your article headlines
  • The "Cold Read" Strategy - How to create content "gimmicks" that entertain and piques curiosity
  • Attention Speed-Bumps - Easy content formatting principle that prevents first-time site visitors from abandoning your content
  • Revealing Perspectives - Step-by-step to creating an "ah-ha" moment for your readers so they see you as the experienced expert
  • Motivation Spectrum - Simple referencing tool for quickly creating highly captivating content that communicates understanding
  • The "Frameworking" strategy for turning "intangible" and "invisible" advice into high-value tools your audience can utilize
  • "Trusted Advisor" Technique - An off-handed remark you can make that subtly communicates to your readers: "I'm genuinely interested in helping you succeed"
  • Badge of Trust - The "visual triggers" that gets your audience to trust in your advice without question
  • Secret Community Strategy - How to dramatizing the relationship with your audience so they lower their sales resistance
  • Entitlement Factor - Activating a "primal desire" in your audience to motivate them in purchasing your product or service
  • Plug-N-Play reframe - A repackaging strategy for increasing the perceived value of your advice
  • Problem foreshadowing - Step-by-step to positioning yourself as the "advisor" your audience must consult to
  • Interview Dynamic - How to subtly communicate that you're a "trusted authority" through a weird camera trick

And much more!

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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