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WordPress Essentials for Business


Udemy

Summary

Price
£17 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

A fast-start (90 min) WordPress training sequence designed for small-business owners creating a new website

Description

Update Feb/2015: WordPress Essentials for Business is now the highest-rated and one of the most popular WordPress beginner courses on Udemy. When you take the course you will see why: we teach you in a progressive way that allows you to quickly pick-up the basics in order to create your first professional-looking website in as little as 90 minutes -- while at the same time covering 95% of the WordPress user-interface. The course will save you many hours of trial-and-error in setting up your first website -- while leading to a far more satisfying result. And, unlike other beginner WordPress courses, we cover topics that are key to creating a professional-looking website, such as theme selection, graphics sources, and more.

The WordPress software has revolutionized the web design business; and yet, finding a course that covers all the basics, is oriented to a non-technical audience, and gives practical advice on the commercial services that are imperative to making an attractive website, has proven to be difficult. WordPress Essentials for Business is designed to fill that training gap.

As an added bonus, the "Hosting WordPress" video (video #6 below in free preview) will show you where to find high-performance managed WordPress hosting at about 1/3 of the going rate. Get your site under managed hosting for the same price as conventional hosting!

Note: we will be updating and adding content over the next few months covering SEO, eCommerce, Google Analytics, and more.

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WordPress Essentials for Business is a quick (90 min) but thorough overview of using WordPress to create a business website. It is designed for busy small-business owners and self-employed professionals who want to quickly master the WordPress software for the purpose of creating an attractive website that generates leads and sales.

The course covers almost all of the WordPress user interface. We learn by doing as we build out an actual website for a client of ours, explaining and demonstrating key concepts along the way, such as themes, plugins, widgets, images, etc. Students should download the project files from http://wpacademy.com/essentials and then follow the tutorial on their own website, repeating the keystrokes and mouse sequences as they build out their own site. You can expect to walk away from this training with an attractive website and a solid understanding of WordPress fundamentals.

To take this course you will need a self-hosted WordPress website under your own domain and hosting account, and we will show you how to set that up. Domains cost about $10/yr and a hosting account will cost you an additional $7-12/mth, and will host all of your business and personal websites.

Additional WP Academy courses on Udemy or in production:
  • WordPress Theme Selection & Customization
  • WordPress Backup, Security & Performance
  • Images and Graphic Editing
  • WordPress CSS Styling & Advanced Content Creation
  • WordPress SEO
  • WordPress eCommerce & Membership Systems
  • WordPress Email Newsletters & Social Media Integration
  • Video Production for the Web
  • WordPress Plugin Selection (coming soon)

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.