The IDM Certificate in Email Marketing

The IDM Certificate in Email Marketing is a highly coveted professional marketing qualification from the Institute of Direct and Digital Marketing (IDM). IDM Online gives you the opportunity to advance your career with this industry recognised professional qualification through our online, interactive course.

Why study for the IDM Certificate in Email Marketing?

The Institute of Direct and Digital Marketing is the UK’s only government approved institute for professional qualifications in direct, data and digital marketing. We’ve been training professional marketers for over 25 years and have awarded over 10,000 professional digital marketing qualifications.

IDM Online is a partnership between the Institute of Direct and Digital Marketing (IDM) and Home Learning College to deliver globally-accessible, best-in-class online courses for thousands of professional marketers.

IDM Online is now offering the IDM Certificate in Email Marketing, giving you the opportunity to study for this sought-after qualification using the very latest e-learning technology and mobile-optimised virtual campus.

With a refreshed and updated syllabus, the Certificate is delivered by leading email marketing experts who will impart their insights and share their real-world experience of the technology, delivery methods, creativity and customer insight that is essential for successful email marketing.
This Certificate programme will give you a comprehensive understanding of email marketing best practice and will give you the confidence to plan, create, manage and evaluate email campaigns.

The IDM Certificate in Email Marketing is a highly coveted professional marketing qualification recognised throughout the industry. Study 13 interactive modules over 3 months to gain a comprehensive understanding of email marketing best practice and the confidence to plan, create, manage and evaluate email campaigns.

The IDM Certificate in Search Marketing is a Level 5 qualification awarded by the Institute of Direct and Digital Marketing, the only awarding body for direct and digital marketing that is approved by the UK government. IDM Online uses the latest e-learning technology, developed by Home Learning College, to deliver globally-accessible, best-in-class online courses for professional marketers.

You will be expected to:

• Commit to an average of 10 hours per week, a total of 120 hours over the 3 month period
• Attend regular live classes in each module
• Regularly participate with other students in the forum
• Submit one mandatory assignments
• Sit two 1-hour exams

The IDM Certificate in Email Marketing has been designed for marketing professionals who want to sharpen their existing knowledge or to develop new skills in this essential area of digital marketing.

This Certificate programme will give you a comprehensive understanding of email marketing best practice and will give you the confidence to plan, create, manage and evaluate email campaigns.

The Certificate qualifies you to:

• Gain an understanding of customer relationship management to be able to plan and execute a CRM plan
• Learn from expert marketing practitioners with real-life-case studies, and legal experts to understand the most up to date regulatory issues and best practice.
• Become competent creating campaigns on the most common CRM software and email platforms, using the latest segmentation techniques and automation tools.

There are no formal entry requirements for enrolment on the IDM Certificate in Email Marketing, but it would be beneficial to have some marketing experience.

You should:

• Have a good command of spoken and written English
• Be aged over 18 or have a third party payee for any financial agreement
• Have access to a computer and the internet throughout your study period.
• Commit to an average of 10 hours per week, a total of 120 hours over the 3 month period
• Attend regular live classes in each module
• Regularly participate with other students in the forum
• Submit one mandatory assignments
• Sit two 1-hour exams