Strategic Marketing in Action

Thinking strategically about marketing is one of the most important competencies to take you on to the next level. This course will give you a thorough coverage of the considerations that go into deciding marketing strategy, and will then continue by introducing you to the role and responsibilities of marketing management. If you're looking to break into marketing, or to improve your performance in a marketing role, then this course will give you the knowledge you need to demonstrate this to employers.

Why do this course?

• Looks great on your CV
• Shows recruiters you have the skills they are looking for
• Gives you a great grounding in marketing

Elements of Marketing Strategy

• You want to develop a powerful, and well-documented marketing strategy in order to get your new product or service approved.
• This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan.
• You'll get an overview of the key factors encompassing the broad scope of strategic marketing.
• You'll be able to discuss cost structures and their influence on your marketing strategy.
• The impact of product life cycles on your markets is another focus.
• Methodology to achieve or increase profitability is another featured section of this course. Apply the best thinking and research techniques to the development of a superior market strategy plan to gain the backing you need to be successful.

Analysing the Market 

• This course will walk you through four crucial elements of analysing your market.
• First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organisation.
• Then you'll learn how market segmentation can assist you in developing products and marketing strategies.
• You'll be given a set of tools that can be utilised for developing and keeping your plans on track, and you'll become familiar with forecasting options that can provide you with the valuable information you need to make smart decisions.

Competitive Factors in Strategic Marketing

• In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor capabilities.
• Then you'll want to plan out the target deadlines for each task required to make this plan happen.

Writing a Marketing Plan: Phase 1

• This course will define the marketing plan, types of plans and outline the purposes for using a marketing plan.
• You will then get started on writing the plan by establishing objectives and working on introductory elements.
• Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service.
• Finally, you'll complete a SWOT analysis that will help you identify the strengths and weaknesses that will be critical to writing your plan.

Writing the Marketing Plan: Creative Strategy

• You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics.
• You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are.
• Then you'll explore the price-setting strategies that will help make your product a success.

Creating a Marketing Campaign

• In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix.
• These include branding, packaging, promotions, publicity, advertising and merchandising.

Marketing Management

• In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through creating a multifunctional marketing team, positioning the company for success, and setting up systems to see how you're doing.
• You'll also learn to avoid common mistakes made by marketing managers and how to help the entire company focus on the marketing process.

 What’s included?

• Hands-on interactive exercises - learn by doing

In partnership with Skillsoft

reed.co.uk has partnered with SkillSoft, the world’s leading provider of eLearning, to offer you all the quality training you need. You will be learning on SkillSoft software. SkillSoft is the world leader in e-learning for businesses, and is used by multinational companies such as FedEx, Hilton, VirginMedia and Hewlett Packard. By training with SkillSoft you will be working with an industry recognised organisation and investing in training that employers already know and trust.

Please note:

Please allow 24 hours to receive your online training details. If your order is made over the weekend, your online training details will be provided on the following Monday morning.

This SkillSoft course is not aligned to any certification or exam - it is a course to teach knowledge and skills.

This course is designed specifically for for use on desktop browsers. Performance on mobile devices may vary and compatibility with non-desktop devices is not guaranteed.