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Strategic Marketing and Customer Relationship Management - Endorsed Training

Level 4 - Two Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access


Thames College

Summary

Price
£300 inc VAT
Or £50.00/mo. for 6 months...
Study method
Online
Duration
22 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
20 CPD hours / points
Achievement
Certificates
  • Certificate of completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Did you know that businesses with a strong customer relationship management strategy experience a 73% higher customer retention rate? And that's just one of the many benefits of effective strategic marketing and customer relationship management.

If you're looking to take your business to the next level, then you're in luck. Our Strategic Marketing and Customer Relationship Management bundle is here to equip you with the tools you need to succeed in today's competitive market.

What's more, our bundle is endorsed by the prestigious Quality Licence Scheme, so you can rest assured that you're getting top-quality training. And as a bonus, you'll receive two hardcopy certificates of endorsement upon completion of the courses.

But that's not all. With this bundle, you'll have access to five relevant CPD courses covering everything from customer engagement to market research. Our expert instructors will guide you through each course, providing you with the knowledge and skills you need to create a successful marketing strategy that builds lasting relationships with your customers.

So whether you're a business owner looking to expand your customer base or a marketer seeking to sharpen your skills, our Strategic Marketing and Customer Relationship Management bundle is the perfect choice. Don't miss out on this opportunity to take your business to the next level – enrol today and start your journey towards success!

QLS Endorsed Courses:

  • Course 01: Diploma in Strategic Planning and Analysis for Marketing at QLS Level 4
  • Course 02: Diploma in Customer Relationship Management (CRM) at QLS Level 4

CPD QS Accredited Courses:

  • Course 04: Sales & Negotiation Skills
  • Course 05: Creating Highly Profitable Sales Funnels
  • Course 06: Marketing Strategies for Business
  • Course 07: Cold Call to Boost Sales
  • Course 08: Marketing Secrets for High Sales

Learning Outcomes:

  • Develop a deep understanding of strategic marketing principles and how they can be applied to create effective marketing plans.
  • Learn how to analyse the market and identify customer needs, preferences, and behaviours to create targeted marketing campaigns.
  • Gain a comprehensive understanding of customer relationship management (CRM) and its importance in building long-term customer loyalty.
  • Learn how to implement and use various CRM tools and techniques to manage customer interactions and relationships.
  • Develop effective sales and negotiation skills to close deals and boost sales revenue.
  • Learn how to create profitable sales funnels to maximise sales and revenue.
  • Understand various marketing strategies, including cold calling techniques, and learn how to leverage them to drive sales and increase revenue.

Please Note: Thames College is One Education approved resale partner for Quality Licence Scheme Endorsed courses.

Achievement

Certificates

Certificate of completion

Hard copy certificate - Included

CPD

20 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

The Strategic Planning and Analysis for Marketing course is designed to provide learners with a comprehensive understanding of strategic marketing principles and how they can be applied to create effective marketing plans. The course covers various topics, including market analysis, customer segmentation, targeting and positioning, marketing mix, and marketing research. The course also teaches learners how to create marketing plans, develop marketing budgets, and measure marketing performance. By the end of the course, learners will have the knowledge and skills necessary to create effective marketing plans that drive business growth and profitability.

The Diploma in Customer Relationship Management (CRM) course is designed to provide learners with a comprehensive understanding of customer relationship management (CRM) and its importance in building long-term customer loyalty. The course covers various topics, including CRM strategy, customer experience management, customer retention, customer data management, and customer engagement. The course also teaches learners how to implement and use various CRM tools and techniques to manage customer interactions and relationships effectively. By the end of the course, learners will have the knowledge and skills necessary to create and implement effective CRM strategies that drive customer loyalty and retention.

Certificate

The Quality Licence Scheme ensures excellence and quality. These courses' learning outcomes provide the learners with high competence in their line of work as well. So, QLS-endorsed courses deliver not only deep knowledge but also add great value to the resume.After completing the assessments, learners will be eligible for a prestigious QLS Certificate for each endorsed course in this bundle. Moreover, the certificates will be delivered to their home free of cost!

Who is this course for?

  • Marketing professionals looking to enhance their strategic marketing and CRM skills
  • Sales professionals looking to develop effective sales and negotiation skills
  • Business owners and entrepreneurs looking to increase sales revenue and profitability
  • Professionals looking to transition into a career in marketing or sales
  • Anyone interested in learning more about strategic marketing, CRM, and sales.

Career path

  • Marketing Manager - £28,000 to £70,000
  • CRM Manager - £35,000 to £70,000
  • Sales Manager - £24,000 to £70,000
  • Business Development Manager - £25,000 to £65,000
  • Digital Marketing Manager - £22,000 to £60,000
  • Account Manager - £20,000 to £50,000
  • Marketing Coordinator - £18,000 to £30,000

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.